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In 2017, the American Nurses Association (ANA) Enterprise — a platform dedicated to empowering nurses — launched Healthy Nurse, Healthy Nation™ (HNHN). HNHN is a national initiative to improve the health of the nation by first improving the health of nurses. ANA Enterprise reached out to Aha Media Group to develop a steady stream of highly engaging, ready-to-publish material, including original blogs, newsletters, social media posts, and interactive challenges.
Through HNHN, more than 340,000 participants have taken steps to improve their health. In the initiative’s second year, the audience grew by 137%, and web traffic increased by 107%.
A health risk appraisal for RNs and nursing students showed that the collective health of nurses was in danger. RNs get less sleep, weigh more, and experience higher stress than typical Americans. Plus, job hazards like workplace violence and injuries from working with heavy patients and equipment contribute to poor health.
ANA created the online initiative Healthy Nurse, Healthy Nation™ Grand Challenge (HNHN GC) to improve nurses’ health. Aha Media provides ANA with motivating content, including blogs, social media posts, and health challenges to get (and keep) nurses excited about the initiative. The challenges describe daily, doable, health-minded tasks. Participants receive them via email or text.
Aha Media developed a content creation strategy after reviewing ANA’s Health Risk Appraisal findings.
Interview stakeholders
To understand the unique health and safety issues nurses face, we talk to nursing students, Chief Nursing Officers (CNOs), board-certified nurse coaches (nurses who help other nurses lead balanced lives), and nurses with advanced degrees and specialized research in topics such as bullying, safe patient handling and mobility and optimal staffing practices.
Create an editorial calendar
The calendar maps out blog and challenge content for a 3-month period.
Submit fresh content every month
Aha Media submits the content to ANA’s team, with ample time for editing and stakeholder review.
More than 340,000 nurses are making their health a priority by using the HNHN GC content. The project has led to:
Each blog ends with a call to action to participate in a discussion or join a private Facebook community. Nurses share their struggles, providing HNHN and Aha Media with new topics to cover.
The most popular challenges include:
The reader-friendly blogs and challenge tasks are highly shareable, creating conversation and connection between participants online and on social media. A private Facebook community for the HNHN GC participants has almost 10,000 members.
This initiative allows HNHN to collaborate with other nursing organizations. More than 600 organizations are participating so far. These partnerships help spread awareness of HNHN and demonstrate the organizations’ commitment to their nurses.
Creating helpful, informative and easy-to-consume content empowers readers to take control of their health and make lasting changes.
Nurses achieve better health as a direct result of Aha Media’s web content.
Relatable, accessible content leads to more engagement and performs better on social media than the dense publications ANA publishes regularly.
Text-to-join functionality helps busy nurses engage with the content. ANA noticed a significant increase in the challenge participation after enabling the texting tool.
After discovering that nurses found the challenges most helpful, Aha Media responded by creating more challenge content to keep nurses engaged.
Make a positive impact with content that puts your reader’s health first. Let’s build a healthier world together.
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