Boost Recruitment Efforts

Summary

Health eCareers is a recruiting network that unites providers (physicians, advanced practitioners, and nurses) with employers. This division of Everyday Health Group needed high-quality, findable, shareable, actionable content to attract visitors to:

• Health eCareers information hub for providers and recruiters
• Sister organization MedPage Today
• Newsletters for partners, including medical associations and communities

The team at Health eCareers worked with Aha Media Group to launch a series of relevant, search-engine-optimized articles. They were thrilled with a 7k increase in organic traffic in 12 months. Partner organizations were equally pleased: “This is the content that’s actually interesting.”

The challenge

Stephanie Davis is the content marketing manager at Health eCareers. Her mission is to produce and distribute valuable content that draws healthcare providers and recruiters to Health eCareers and partners’ websites. “We ultimately want job seekers to apply for our jobs, then keep coming back for excellent content they can’t find elsewhere,” she said.

When Stephanie joined Health eCareers, she was delighted to find thousands of ready-to-publish articles. However, as she dug in, she realized the content didn’t match her audiences’ needs.

As a content marketing department of one, Stephanie knew developing content on her own was a heavy lift. “I needed help from people with deep healthcare expertise who could create high-quality, relevant content for us,” she said.