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ABOUT THE CLIENT
You’ve got a content initiative on the calendar — and it’s bigger than anything you’ve staffed before.
Maybe it’s a merger or acquisition, and the patient-facing digital experience has to follow. Maybe you’re migrating hundreds of pages onto a new platform, and the timeline is already set. And maybe leadership has signed off on the scope, but nobody’s quite sure how you’ll get there.
We worked with a recently merged national health system in exactly that position. An enterprise content migration, nearly 900 pages, over 5 months.
The complexity was built into the project:
The throughline: The only way through complexity at this scale is structure.
885 pages. Delivered on time. With strong client satisfaction.
The team adhered to the timeline, despite the complexity and operational realities of working with a health system that was still defining itself.
Centralized project management kept 22 people moving in the same direction. A standing working session gave the team a place to resolve confusion before it became a problem. Structured ownership — clear beats for individual writers — meant nothing fell through the cracks.
Beyond the page count, the workflows Aha Media refined throughout this project became a replicable asset. The client can move into future regions knowing a proven, standardized content model is ready to scale with them. The value of this engagement compounds over time.
Aha Media Group provided end-to-end content strategy, writing, editing, and project management for an enterprise content migration over 5 months.
Centralized project management
At this scale, project management isn’t overhead — it’s the product. We built structured workflows, clear documentation, and proactive communication from day one. When requirements shifted, we absorbed the complexity without passing it back to the client.
22 contributors need more than a shared folder. We assigned individual writers to specific beats, creating clear accountability and a consistent voice across a high volume of pages. Ownership made the work sustainable.
A standing working session gave the full team a weekly place to surface confusion, align on changes, and stay connected across time zones. Regular touchpoints aren’t optional on a long-haul project. They’re what keep a distributed team functioning as one.
We didn’t wait until the project ended to improve how we work. We refined workflows mid-engagement based on what the team learned. Those improvements became the replicable model Aha Media can carry forward to other large-scale client projects.
The page count is only part of the challenge. The harder question is whether you have the infrastructure to get there — the team, the process, and the flexibility to keep moving when requirements change.
If you’re staring down a migration, merger, or content initiative that’s bigger than your current capacity, that’s exactly the kind of problem we’re built to solve.
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