Mike Gedmin takes a holistic approach to marketing. Often, that means looking beyond the obvious to develop unexpected approaches for connecting with an audience. “I love helping clients identify new opportunities that might not be on their radar,” he says. “The content we create can be seen by thousands — sometimes hundreds of thousands — of people. We want to ensure it shines with empathy and knowledge to make a difference in their lives.”

Mike enjoys building long-term relationships with clients. Previously, he worked in marketing for medical practices, collaborating with providers from dozens of service lines and specialties. Through that experience, he developed a knack for staying calm under pressure and working with many different personalities. He draws on those skills to ensure everyone on a team is on board with the project vision. “I’m always happy to hop on the phone with physicians or other stakeholders to capture their feedback and make sure the final product meets everyone’s expectations,” he says.

As the internet landscape evolves, Mike enjoys finding the best ways to help clients stand out. He takes a systematic approach to projects, with clear agenda items and action steps to move past roadblocks and reach the finish line.

Mike has a degree in marketing from Illinois State University. He lives in the Chicago area, where he enjoys biking, trying new restaurants and road-tripping with his family. Once a week, he hits the ice with his recreational hockey league.