What makes you read a particular email and send another straight to the trash? Do you pay much attention to your email behaviors? No? Well, marketers do, and the industry is rich with data that you can use to implement an effective email strategy.
Email is an inexpensive and highly measurable marketing tool, in which it is easy to track results and analyze behavior. In fact, email is expected to grow to $12 billion by 2016 and email traffic is estimated to grow to over 192 billion sent per day by 2016. (The Radicati Group Inc.)
Keep these valuable and insightful stats in mind when you are setting out to write an email or create a campaign.
- 58% of adults check email first thing in the morning. (Ezanga)
- Subscribers that receive a welcome note show 33% more long-term brand engagement. (chiefmarketer.com)
- The average open rate for welcome emails is 50%, making them 85% more effective than email newsletters. (MarketingSherpa)
- For 69.7% of U.S. internet users, email is the preferred method of communicating with businesses. (eMarketer)
- Relevant emails drive 18x more revenue than broadcast revenue. (Jupiter Research)
- Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)
- 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
- “Secrets” is the most clicked lead nurturing subject line word. (HubSpot Marketing Statistics)
- 80% of people are only scanning your email. (Nielsen Norman Group)
- 44% of email recipients made at least one purchase last year based on a promotional email. (convinceandconvert.com)
- People check their mobile phones up to 150x a day. (kpcbcom)
- 51% of all email is opened on a mobile device. (Litmus)
- 64% of decision-makers read their email via mobile devices. (TopRankBlog)
- 1 in 2 marketers use animated gifs in their email campaigns. (Experian Email Market Study)
- 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. (ChoozOn)
- Receiving too many emails is the #1 reason people unsubscribe. (Chadwick Martin Bailey)
Do you have any insights to share? Any stats that you have found to be particularly valuable? Please share in the comments section below.