Home Archives for Lacey Reichwald
Information architecture isn’t a web design deliverable — it’s a content decision about what exists, how it’s grouped, and what it’s called.
Healthcare recruitment marketing and employer branding shouldn’t fall solely on HR’s shoulders. Learn how marketing can support recruitment in healthcare.
AI Overviews are changing search behavior. These 4 stats show why it’s time to update your funnel and rethink your healthcare content strategy.
Seeing fewer clicks from Google? Explore AI Overview’s impact on click-through rates and what healthcare marketers can do to stay visible in search.
From SEO to GEO to SXO, here’s how to create content that shows up — and stands out — in AI-driven search results.
Health brands on LinkedIn are seeing low engagement across the board. Learn why it’s happening and how to shift your B2B LinkedIn content strategy.
Is your brand’s social media reach shrinking? Learn how to add zero-click content to your social media engagement strategy.
At Aha Media Group, we work closely with providers to write outstanding, impactful profiles. So, we know what goes into a good bio. But we wanted hard data to back our approach. In the summer of 2024, we surveyed 534 people to figure out:
Where consumers go for physician info What matters most when researching doctors
Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping up overnight. For healthcare marketers, keeping up in this fast-paced environment is critical to staying relevant. As AI repeatedly runs for mayor of this city, marketers need to know the ins and outs of the changes that lie ahead. Enter…
