Home Archives for Aha Media
How to Write a White Paper That Builds Brand Awareness and Trust With Healthcare Providers Think of a white paper as a choose-your-own-adventure solution to the question: What do I put at the top of my B2B healthcare funnel? That’s because the way you approach your white paper can be as varied as…
How to create a case study that busy healthcare providers will read Marketing to a B2B healthcare audience has its unique challenges. And getting (and holding) the attention of decision-makers? Well, that can be as difficult as finding a hospital meal that doesn’t include Jell-O. That’s why we love a great B2B healthcare case study….
Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians who are members of Doximity are eligible to vote for the best hospital in a range of specialties. The results impact everything from patient opinion to physician recruitment to research funding. That’s a lot of…
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know what I need to do next” and “What did I just read??” can impact people’s health and save lives. Make sure that when you write, your content is easy to digest and inclusive to as…
You work in healthcare because you want to help others. Of course, you want your hospital or health system to be a place of diversity, equity and inclusion. But maybe you’ve found that creating inclusive healthcare content is more challenging than you thought. It can be difficult to know where or how to begin. What…
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! We’re proud that in 2021, we won 5 awards on behalf of Aha Media and our clients. (We may or may not have donned our finest eveningwear and sipped champagne in our living rooms.) Here…
Our national reckoning on race in recent years has shed light on disparities in many industries — and healthcare content creation is no exception. Our content needs to be accessible and helpful for all. It needs to be inclusive healthcare content. Take a second and think of the healthcare content your organization produces. You can probably…
Ready to improve your web content? First step: Check out the competition. Studying your competitors’ websites can absolutely make yours better. A competitive gap analysis is a deep dive into what your organization and your rival brands are doing right and wrong. And it will show you how to emerge as a leader in your…
We all dream of the perfect project. It kicks off with excitement. The creative is flawless. And it’s miraculously produced on time and under budget. (By the way, that image is as dreamy to me as pizza without the carbs.) But then you find yourself with a hurdle: Uh-oh, the stakeholder isn’t responding. Oh gosh,…
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need to write about substance use disorders with the same support, empathy and sensitivity we use for those with cancer or heart disease: We’ve learned a lot about the disease in the last 60 years, but…
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