Is it All About the Moms? New Approaches to Writing Pediatric Content
Writing pediatric content is challenging — because you’re speaking to a diverse audience made up of parents, grandparents, teens, tweens […]
Writing pediatric content is challenging — because you’re speaking to a diverse audience made up of parents, grandparents, teens, tweens […]
As the height (we hope) of the coronavirus crisis subsides, your hospital may be getting ready to resume elective surgeries, […]
The COVID-19 pandemic is far from over. Make sure your web content uses the latest terms in plain language. Round […]
How healthcare marketers can approach tough topics with sensitivity When you’re a healthcare marketer, choosing your words is not just […]
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
Use Our Checklist & Survey Findings of 500+ Patients as Your Physician Bio Template After surveying more than 500 patients, […]
Interviewing and talking to doctors is what makes our content stand out. But after we interview subject matter experts, many […]
Are you giving your audience the specific, helpful COVID-19 content they’re looking for? Every Audience Matters You’re likely speaking to […]
Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model […]
There are absolutely 7 unbreakable rules you MUST follow if you want to create a strong, cohesive digital strategy that […]
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
Our national reckoning on race in recent years has shed light on disparities in many industries — and healthcare content […]
This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health System. […]
During this pandemic, telehealth services are saving countless people from potentially spreading or contracting the coronavirus. Many patients — and […]
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her […]
Ready to improve your web content? First step: Check out the competition. Studying your competitors’ websites can absolutely make yours […]
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]
We all dream of the perfect project. It kicks off with excitement. The creative is flawless. And it’s miraculously produced […]
Lately, “business casual” isn’t a dress code to me. It’s a language. Ever since the invention of email, we’ve been […]
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a […]
Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs […]
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow […]
Writing is a habit, not an art. Chapter 2 of Ann Handley’s Everybody Writes – and a reminder that consistency […]