Author: Ahava Leibtag
Beyond Text: How Multimedia Boosts AI Search Performance
AI-driven search is changing how patients find providers. Learn how multimedia in healthcare marketing boosts search rankings, trust, and engagement.
The Future of Search in Healthcare Marketing
It’s true in life and in SEO: The only constant is change. The future of search brings new approaches and tactics. Find out what you need to know.
Search’s New Normal: How AI Changed the Way People Search
Search has changed tremendously over the years. But its biggest transformation is happening right now (and a lot of people haven’t even realized it).
Best Hospital Commercials of the Year for 2024
Not all commercials cut through the noise. When one does, we take note. And then we share them with our favorite people: fellow healthcare marketers. (You!)
Build a Content Strategy That Lasts Long-Term
How do you build a healthcare content strategy that balances today’s best practices with future-proof tactics? How do you develop a rock-solid plan that’s flexible enough to pivot when the time is right?
How to Write Physician Bios: 5 Research-Based Tips
Doctor bios are some of the most important pieces of content for patient acquisition. From our 2024 study (more on that soon), 92% of patients read physician bios before scheduling their first appointment. Bios matter — a lot.
Editorial Calendars for Healthcare (How-To Guide + Template)
What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats, channels, and topics. Tracking that much content — from who writes it to when it gets posted to how well it performs — can be overwhelming or even impossible without an organized process. Enter: The Editorial Calendar. Editorial calendars, or…
Strategic Guide to Repurposing Healthcare Content for Social Media (Minimize Your Workload, Maximize Results)
Think about how many people on your team are responsible for executing your social media strategy. Multiply that by 40 hours a week and 48 weeks a year (you are taking vacations, we hope). Raise your hand if it never feels like enough people or time to pull off the modern miracle of multichannel healthcare…
Finding the Balance Between SEO & UX in Healthcare
Write for the reader — not for Google. As long as you create helpful content for the end user, everything else will fall into place. How many times have you heard this advice? It sounds nice in theory but isn’t practical. Ignoring keywords and SEO best practices is not an option in a market as competitive…
Content Findability Tips: How to Get More Eyes on Your Content
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one standing — crouching alone in a bush, hearing all the neighborhood kids having fun without you. Marketing has a lot in common with hide-and-seek — both come with a lot of anxiety about being found….