6 Examples of Physician Bios That Attract New Patients
Hot take: Doctor bios are one of your top patient acquisition tools. Prioritize them. Hospital marketer, we get it. It’s […]
Author: Ahava Leibtag
5 Pediatrician Healthcare Blogs You Should Read
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Take Your Healthcare Email Marketing to New Heights
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
The 10 Best Hospitals on Instagram
A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.
Meet Our New Website
This spring we did something I thought was completely in our wheelhouse: We redesigned and rewrote Aha Media Group’s website. […]
Be All That You Can Be On Mobile
Did you know that half of Google searches take place on mobile devices? HALF. And, conversion rates are higher there. […]
Use of Podcasts and Video in Healthcare: The Growing Potential
In my recent blog post, The Growing Potential of Podcasts, I explored the burgeoning potential of podcasts for all marketers. […]
When Physicians Won’t Be Subject Matter Experts
Doctors are awesome at providing important information to make content jump off the page. But, anyone who has ever created […]
5 Things Taylor Swift Teaches Us About Effective Content
Taylor Swift knows her audience. Just look at her power: Yesterday Apple agreed with her Tumblr post that artists need […]
What’s Really Driving Patients to Choose Your Hospital?
Hospitals spent $1.5 billion on marketing last year. However, marketing alone is not enough to get patients to choose one […]
Beyond Plain Language: Using Interactive Content to Improve Health Literacy
Only one in 10 adults has the skills to obtain, process and use online health information. Even people with advanced […]
5 Great Health Insurance Company Blogs
Health insurance companies are helping their clients live healthier lives by using a mix of free screenings, wearable technology and […]
Assess Your Online Reputation Using 5 Simple Steps
When you Google your business name, information on the first search engine results page (SERP) can tell you a lot […]
How to Reach and Market to Caregivers and Families
Updated May 2022 Who is reading your healthcare content? Patients, certainly. But also the people caring for them. Caregivers — […]
Content: Why Project Management is So Important
Let’s be honest: A career in digital is not for the faint of heart. While you may not be slaying […]
Web Writing and Information Architecture: Why it Matters
Recently someone asked us, “If you’re just the copywriters, then why do you need to understand the information architecture?” Whoops. […]
Do You Want to Steal Our Online Writing Process?
We’re all looking for the magic pill that will turn our content into conversion fuel for our products and services. […]
Subject Lines: You Have One Line. Use It Well
Many of us spend time crafting the perfect email but then just dash off a subject line almost as an […]
The Top 10 Hospital Commercials of 2013
I look forward to these end-of-year lists, but I have to be honest—this year they were tough. If anything, I […]
Why, When & How to Conduct a Content Audit
I’m not going to sugar-coat this. Content audits can be mind-numbingly boring and time consuming. They require an incredible amount […]
Writing Sensitive Content: What All Healthcare Marketers Should Know
This is a guest post written by one of Aha Media Group’s former writers, Hadassa Field. Her sister lost her […]
