[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM
What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide […]
What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide […]
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare […]
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us a lot. […]
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a […]
Updated April 2023 Your marketing team works tirelessly to ensure that when users come to your website, they can easily […]
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a […]
Everyone is searching for information on coronavirus, a new and rapidly spreading respiratory infection that originated in Wuhan, China. According […]
The beginning of the year is a great time to look back. I love rereading our content from the previous […]
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means […]
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]
At Aha Media, we’re excited to finally show off our “brand” new look. We spent the summer reimagining our brand. […]
Several of our healthcare clients have confided that they have a rather large challenge within their organizations. Digital strategists are […]
Recently, I’ve been signing my emails with “Hoping you’re Content-ED.” It’s cutesy—but with purpose. Content-ED is a new program we’re […]
LOL! FOMO. Bigly. (That’s a real word, shockingly.) Language is always changing. It’s an adaptive technology designed so humans can […]
This spring we did something I thought was completely in our wheelhouse: We redesigned and rewrote Aha Media Group’s website. […]
My 14-year-old daughter Tzophia was starting 9th grade at the end of the summer. (Gulp!) Part of getting ready for […]
Did you know that half of Google searches take place on mobile devices? HALF. And, conversion rates are higher there. […]
A friend once asked me, “Do you know the difference between marketing and sales?” When I said no, he said, […]
For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. […]
I started Aha Media with the dream of being a freelance web writer who could work from home and spend […]
We preach a lot about transparency. If content is a conversation, and we want to build a relationship with our […]
Isn’t the world of modern marketing great? Now, instead of having to worry about just one kind of content—like written […]
If your organization is fully integrated with an electronic health record (EHR) system, you may soon be taking the plunge […]