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Author: Ahava Leibtag

Survey-Driven Healthcare Search Strategies for 2026 blog feature image

How to Humanize the Search Experience & Close the AI Trust Gap

Patients may not trust AI, but they’re still using it. Explore key findings from our AI consumer survey and learn how to earn trust in the age of AI search.

Top 5 Blogs By Pediatric Hospitals and Pediatricians feature image

5 Pediatric Blogs Worth Checking Out

Working on a children’s hospital blog? Pick up pediatric marketing ideas from 5 leading blogs that parents read and trust.

Pediatric Marketing Strategies: How to Reach All 5 Audiences Blog feature image

The 5 P’s of Pediatric Marketing: Know Your Audience

From parents to donors to referring providers, pediatric marketing content must resonate with many audiences. Learn strategies that connect with each one.

How AI Is Changing Patient Search Behavior blog featured image

Search’s New Normal: How AI Changed the Way People Search

Search has changed tremendously over the years. But its biggest transformation is happening right now (and a lot of people haven’t even realized it).

8 Mobile-Friendly Writing & Design Tips Man Reading on Mobile

8 Mobile-Friendly Writing & Design Tips

Mobile-friendly websites rank higher and perform better. Read 8 mobile-friendly writing and design tips for healthcare websites.

Why Medical Animation Works for Medical Product, Pharma, and Hospital Marketing blog feature image

Why Medical Animation Works for Medical Product, Pharma, and Hospital Marketing

Medical animation videos make your healthcare content more engaging and effective. See how to use animations for healthcare products, devices, and more.

Marketing to Doctors? Here’s Why You Should Drop the Technical Language blog featured image

How to Market to Doctors: Physician Marketing Strategies

Marketing to doctors? Skip the jargon. Learn what works in physician marketing — from plain language to multichannel strategies that meet them where they are.

How to Source, Write, and Use Patient Stories in Healthcare Marketing blog feature image

How to Source, Write, and Use Patient Stories in Healthcare Marketing

Learn how to write patient stories that engage readers and drive results. This guide breaks down our best tips, with templates and 7 patient story examples.

Beyond Text: How Multimedia Boosts AI Search Performance

AI-driven search is changing how patients find providers. Learn how multimedia in healthcare marketing boosts search rankings, trust, and engagement.

Creating a sustainable content strategy in healthcare

Build a Content Strategy That Lasts Long-Term

How do you build a healthcare content strategy that balances today’s best practices with future-proof tactics? How do you develop a rock-solid plan that’s flexible enough to pivot when the time is right?