![[Video] Gini Dietrich of Spin Sucks: How COVID-19 Improved Marketers’ BLM Responses](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode4-blog.png)
[Video] Gini Dietrich of Spin Sucks: How COVID-19 Improved Marketers’ BLM Responses
What Did You Learn? Episode 4 Only a small handful of brands handled the COVID-19 pandemic well from a marketing […]
Author: Ahava Leibtag
![[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode3-blog.png)
[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
![[Video] Ann Handley of MarketingProfs Talks Authenticity in Marketing](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode2-blog.png)
[Video] Ann Handley of MarketingProfs Talks Authenticity in Marketing
What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us a lot. […]
![[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode1-blog.png)
[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a […]
Turn Hospital Website Content into Social Media Material: 10 Examples
You’ve probably created a ton of coronavirus content in the last few months. You likely published it on your website […]
Prepare Content for the Other Side of the COVID-19 Curve
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) […]
Coronavirus Communications Done Right: 7 Examples
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a […]
3 Ways to Calm Your Audience About Coronavirus
Everyone is searching for information on coronavirus, a new and rapidly spreading respiratory infection that originated in Wuhan, China. According […]
10 Tips From Our Most Popular Healthcare Marketing Blogs of 2019
The beginning of the year is a great time to look back. I love rereading our content from the previous […]
Top Hospital Commercials of 2019
All year, our team looks out for healthcare marketing ads that leave a lasting impression. Now, we’ve whittled down our […]
5 Ways Healthcare Marketers Can Engage Millennial Moms
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means […]
![Study: How to Write the Best Physician Profiles [New Data]](https://ahamediagroup.com/wp-content/uploads/2021/02/physician-bio-research-blog.png)
Study: How to Write the Best Physician Profiles [New Data]
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]
Visit Our New Website & Get 4 Redesign Tips from our Process
At Aha Media, we’re excited to finally show off our “brand” new look. We spent the summer reimagining our brand. […]
How to Increase Website Traffic: Newsjacking + Fresh & Repurposed Blog Content
Want to apply hot rocket fuel to your content in 2019? Sounds hard? Not at all. And best part? You […]
10 Most Popular Aha Media Group Marketing Blogs of 2018
So, which blog posts resonated with our audience? In 2018, the Aha Media team published 82 posts on our website. […]
The Top 10 Hospital Commercials of 2018
The best hospital commercials of 2018 don’t scream “hospitals” or even “healthcare” – they focus on people and emotions. While […]
Who Should Conduct a Content Audit? And When’s the Best Time to Do It?
Welcome to part one of our 4-part series about content auditing. Every week, we’ll share valuable and practical information about […]
Why is Healthcare Digital Strategy Setting Marketing Strategy?
Several of our healthcare clients have confided that they have a rather large challenge within their organizations. Digital strategists are […]
How Content-ED Are You?
Recently, I’ve been signing my emails with “Hoping you’re Content-ED.” It’s cutesy—but with purpose. Content-ED is a new program we’re […]
What’s a Language Board? Does it Matter?
LOL! FOMO. Bigly. (That’s a real word, shockingly.) Language is always changing. It’s an adaptive technology designed so humans can […]
Meet Our New Website
This spring we did something I thought was completely in our wheelhouse: We redesigned and rewrote Aha Media Group’s website. […]
Content Marketing World Recap
Last week was fun! First, I had the pleasure of speaking at Content Marketing World for the 7th year in […]
Why You Need More Customer Personas
My 14-year-old daughter Tzophia is starting 9th grade at the end of the summer. (Gulp!) Part of getting ready for […]
Be All That You Can Be On Mobile
Did you know that half of Google searches take place on mobile devices? HALF. And, conversion rates are higher there. […]
