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AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace human writers. But it is handy for updating existing content … or so they say. Let’s find out. Testing AI Website Content We enlisted a human writer for this test, along with two AI giants:…
2023 was the year of acronyms: ChatGPT, AI and LLMs. Despite all this alphabet soup, we’re predicting 2024 will be the year of plain language. Industry experts agree. Earlier this year, we ran a B2B marketing study to understand the impact of clear communication on healthcare decision-makers. Our study clearly showed that B2B decision-makers not…
Join us for a conversation where personal experiences meet professional expertise. Hosted by the Forum for Healthcare Strategists on October 3, 2023. In this candid talk, Ahava Leibtag, a seasoned healthcare content marketer, and Dean Browell, a social listening and online behavior expert, share more than just their work wisdom. They peel back the layers…
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are health systems helping their patients and community better use and understand content to guide them to the care they need?
Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities and threats with our panel of industry leaders — and stay ahead of the curve. This webinar was presented on May 24, 2023, by eHealthcare Strategy & Trends and sponsored by Aha Media Group. The…
Things change fast in healthcare marketing and nowhere is that truer than email. Privacy updates, subject line best practices, new open rate recommendations … the rules you followed in 2020 don’t all apply today. You need to know what works and definitely doesn’t work in 2023. Watch Ahava Leibtag and email expert Michael Barber dole…
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi and Michael Barber for joining Ahava Leibtag and sharing your valuable insights. Ahava Leibtag The importance of email marketing Email marketing is going to grow increasingly more important in the next few years. Social…
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of sending it to the trash? Marketers pay a LOT of attention to email behaviors to find these answers. And the industry is rich with data you can use to implement an effective email strategy. Why…
Our blog is 201 URLs lighter. And it feels great.
The website decluttering process is a marathon: exhausting and energizing, strenuous and therapeutic. We’re working on blog rewrites now, so we still have some miles to go before crossing the finish line. But clearing out the cobwebs of our old content was a glorious first milestone.
Publish a new blog … distribute blog … plan the next blog … watch this week’s blog gradually fade into oblivion along with the rest of the archive.
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