Author: Lacey Reichwald

Stats You Need Before You Send Your Next Email

What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of sending it to the trash? Marketers pay a LOT of attention to email behaviors to find these answers. And the industry is rich with data you can use to implement an effective email strategy. Why…

Should You Delete Your Old Blog Posts? (We Did. Here’s Why.)

Our blog is 201 URLs lighter. And it feels great.

The website decluttering process is a marathon: exhausting and energizing, strenuous and therapeutic. We’re working on blog rewrites now, so we still have some miles to go before crossing the finish line. But clearing out the cobwebs of our old content was a glorious first milestone.

Old Blogs, New Tricks: How to Repurpose Old Blog Posts for New Traffic

Publish a new blog … distribute blog … plan the next blog … watch this week’s blog gradually fade into oblivion along with the rest of the archive.

Online Reputation Management for Healthcare Brands: 4 Steps

In the digital age, conversations about your healthcare organization never sleep. Every mention—from social media rants to reviews on specialized platforms—carves an indelible mark on your hospital’s reputation. Ask yourself: if you searched for your brand this moment, would the results put a smile on your face? Given the convenience of the digital age, a…