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How to Write a White Paper That Builds Brand Awareness and Trust With Healthcare Providers Think of a white paper as a choose-your-own-adventure solution to the question: What do I put at the top of my B2B healthcare funnel? That’s because the way you approach your white paper can be as varied as…
It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your audience … so it makes perfect sense that we have 37 tabs open at all times and too many newsletter subscriptions to count. At least, that’s what we tell ourselves. When it comes to credible…
How to create a case study that busy healthcare providers will read Marketing to a B2B healthcare audience has its unique challenges. And getting (and holding) the attention of decision-makers? Well, that can be as difficult as finding a hospital meal that doesn’t include Jell-O. That’s why we love a great B2B healthcare case study….
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been in the game, the challenges are the same. You have to: Make sure every letter of your content follows strict HIPAA guidelines. Communicate the value of a high-ticket offer to organizations that may be low…
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