It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your audience … so it makes perfect sense that we have 37 tabs open at all times and too many newsletter subscriptions to count.
At least, that’s what we tell ourselves.
When it comes to credible B2B healthcare news and information, our team of healthcare marketers has 6 go-to sources.
Here’s an overview of our favorite B2B healthcare blogs in 2023:
1. Healthcare Brew
At a glance: concise, easy-to-digest stories about all things healthcare
You’re probably familiar with Morning Brew. Maybe you’re even a daily reader. Around here, we’re acing the Friday quiz every week. Healthcare Brew is Morning Brew’s blog and newsletter dedicated to healthcare. It covers industry news and insights about topics including pharma, public health and healthcare tech.
The blog is user-friendly and distraction-free, with quick, impactful stories — aka, a busy marketer’s dream. This is your go-to blog if you have 5 minutes between meetings to flip through headlines.
2. Healthcare IT News
At a glance: everything you need to know about health IT
Healthcare IT News is your resource for stories about health information technology … think telehealth, AI, electronic health records, and any insights and updates surrounding them. The website publishes new content multiple times per day — they really don’t miss a story when it comes to health IT.
We love their variety of content formats. Let’s face it — when you spend so much time reading and writing articles and blogs, sometimes you just need a break. We recommend their webinars and short daily videos.
3. Healthcare IT Today
At a glance: health IT news, easy to dig through and updated daily
Healthcare IT Today is another reliable source of news about technology in healthcare and health information management. Topics include security and privacy, IT DevOps and regulations.
Why do we love this blog? There are plenty of options for filtering content, so it’s easy to find what you’re looking for without digging too long. You can filter by topic, type of organization (ambulatory, hospital, etc.) or your professional role.
4. Fierce Pharma
At a glance: a resource to keep up with all things pharma
If the pharmaceutical world is your domain, Fierce Pharma is your blog. It covers pharmaceutical manufacturing, policies and marketing. It’s our “two birds, one stone” healthcare blog, as a solid resource for industry news and a great place for pharma campaign inspiration.
Want to hear (not read) your pharma news? Try Fierce Pharma’s podcast, “The Top Line,” or register for a webinar — there are plenty to choose from.
5. Kaiser Health News (KHN)
At a glance: news about public health, written for the public
KHN writes about healthcare topics for the everyday American reader. We see it as the daily paper for healthcare news. (It even has a cartoon section.) Popular topics include healthcare costs, insurance and mental health.
The best thing about KHN? No ads (read: distractions) on the site. You can flip through top national headlines on the “morning briefing” and get completely caught up before you even finish your bagel.
6. Axios Health
At a glance: concise, skimmer-friendly health stories
Axios Health is another blog for the busy healthcare marketer who needs to get caught up fast. The blog covers major healthcare issues and policies surrounding them. Healthcare costs, opioids and Medicare for All are 3 popular topics.
Stories by Axios Health are as easy to read as it gets. Articles are broken up into sections like “the big picture” and “why it matters” — with plenty of bullet points — so you can skim to your heart’s content.
Looking for One More Resource?
At Aha Media Group, we publish helpful blogs and resources for informed B2B healthcare marketers.
Check out the Aha Media Group blog for:
- B2B marketing how-tos and guides
- Healthcare case studies to show your team
- Marketing tips with B2B healthcare examples