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This spring we did something I thought was completely in our wheelhouse: We redesigned and rewrote Aha Media Group’s website. Rewriting a website? This is literally our day job. We got this in the bag. We often criticize clients for taking so long with content, but you know what? After we had a 3-month delay…
9 out of 10 American adults struggle with health literacy. This means most people find it challenging to understand health information and use it to make decisions about their care.
Who’s reading your healthcare content? Patients, certainly. But also the people caring for them: parents, spouses, children, and loved ones.
Let’s be honest: A career in digital is not for the faint of heart. While you may not be slaying dragons and capturing unicorns, our jobs often feel like a slogfest through political complications, bureaucratic objections and a complete lack of education. So what’s a digital strategy wizard to do? How do you fight for…
Your company’s digital strategy plan may include blogs, social media, email newsletters, website updates – or all of the above and more. Tracking that much content – from who writes it to when it gets posted and how well it performs – can be overwhelming or even impossible without an organized process in place. That’s…
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