Content Experts: Email Key in 2023
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi […]
Category: Content Strategy
Should Your Hospital Be on TikTok? 5 Considerations
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
10 Healthcare Brands to Watch on TikTok
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
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Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
Physicians’ opinions are what matter when it comes to U.S. News & World Report rankings. During the open voting period, […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
4 Steps for Marketing Your Hospital-Branded App — With Examples!
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
How Ungating Our Content Increased Downloads by 102%
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
Make a Habit-Forming Hospital-Branded App: 10 Must-Have Functions
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
How to Ramp Up Your Telehealth Marketing Efforts
Learn How to Promote Telemedicine During the last week of March 2020, telehealth visits increased by 154% compared with the […]
5 Steps to Fight Fake Healthcare News
Infographic: Create factual healthcare content that Google recognizes as an authority. You work hard to create quality content that helps […]
Healthcare CMOs: Your Top 10 Content Marketing Questions Answered
Content marketing can be an effective long-term strategy for healthcare marketers. But we know it’s confusing and sometimes hard to […]
Instagram Secrets from Standout Hospital Marketers
Download our free eBook to learn Instagram strategy secrets from some of the top hospitals in the country, including: Cedars […]
Voice Search Optimization for Healthcare Content
What Healthcare Marketers Need to Know About Voice Search Voice will change the delivery of care, and it begins with […]
Getting Your Content Ready For Voice Search
Are you ready for voice search? We’re so excited to deliver the newest–and what we think may be the greatest–information […]
Governance Checklist
Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model […]
7 Unbreakable Rules for Digital Strategy Success
There are absolutely 7 unbreakable rules you MUST follow if you want to create a strong, cohesive digital strategy that […]
Spring Cleaning Your Marketing Strategy: 6 Practices to Shed
Many of us are eagerly awaiting the sense of renewal that comes with spring. Along with decluttering closets and planting […]
The Top 10 Content Strategy Articles of 2014
I’m a practical girl. So typically when I write these lists (check out 2012 and 2013), I tend to like […]
Confessions of a Content Strategist: Jenny Magic
Imagine you are on a website buying clothing for your son, and the website immediately takes you to the section […]
Why Content Strategy Saved My Marriage
I really wish they hadn’t put cameras in cell phones. Here’s why: Every few months, I make a printed photo […]
The 4 Different Types of Content Teams: Which One Are You?
Creating an effective content marketing campaign means that you may have to draw content and subject matter experts from all […]
The Top 10 Content Strategy Articles of 2013
I just read about 45 articles on content strategy. If I were going to pick a word to sum up […]
