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Content Strategy

Why Medical Animation Works for Medical Product, Pharma, and Hospital Marketing blog feature image

Why Medical Animation Works for Medical Product, Pharma, and Hospital Marketing

Medical animation videos make your healthcare content more engaging and effective. See how to use animations for healthcare products, devices, and more.

Marketing to Doctors? Here’s Why You Should Drop the Technical Language blog featured image

How to Market to Doctors: Physician Marketing Strategies

Marketing to doctors? Skip the jargon. Learn what works in physician marketing — from plain language to multichannel strategies that meet them where they are.

How to Source, Write, and Use Patient Stories in Healthcare Marketing blog feature image

How to Source, Write, and Use Patient Stories in Healthcare Marketing

Learn how to write patient stories that engage readers and drive results. This guide breaks down our best tips, with templates and 7 patient story examples.

Beyond Text: How Multimedia Boosts AI Search Performance

AI-driven search is changing how patients find providers. Learn how multimedia in healthcare marketing boosts search rankings, trust, and engagement.

How AI Is Changing Patient Search Behavior blog featured image

Search’s New Normal: How AI Changed the Way People Search

Search has changed tremendously over the years. But its biggest transformation is happening right now (and a lot of people haven’t even realized it).

Creating a sustainable content strategy in healthcare

Build a Content Strategy That Lasts Long-Term

How do you build a healthcare content strategy that balances today’s best practices with future-proof tactics? How do you develop a rock-solid plan that’s flexible enough to pivot when the time is right?

How to Write Physician Bios: 5 Research-Based Tips

Doctor bios are some of the most important pieces of content for patient acquisition. From our 2024 study (more on that soon), 92% of patients read physician bios before scheduling their first appointment. Bios matter — a lot.

How Patients Choose a Doctor blog feature image

How Patients Choose a Doctor: What Healthcare Marketers Need to Know About Physician Bios

At Aha Media Group, we work closely with providers to write outstanding, impactful profiles. So, we know what goes into a good bio. But we wanted hard data to back our approach. In the summer of 2024, we surveyed 534 people to figure out:

Where consumers go for physician info
What matters most when researching doctors