Editorial Calendars for Healthcare (How-To Guide + Template)
What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats, channels, and topics. Tracking that […]
Category: Content Strategy
Move Over SEO, GEO Is the New Kid in Town
Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping up overnight. For healthcare marketers, […]
Finding the Balance Between SEO & UX in Healthcare
Write for the reader — not for Google. As long as you create helpful content for the end user, everything else […]
Healthcare Content Audits: 10 Frequently Asked Questions
We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — […]
How to Add Healthcare Video Marketing to Your Strategy
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen […]
Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy
The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the […]
The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are […]
It’s Time to Update Your Healthcare Customer Personas: Here’s How
January 2023 Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If […]
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
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Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Market Like a Healthcare Consumerism Pro: 3 Tips
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Governance Checklist
Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model […]
Ahava Leibtag Picked for 2020 Healthcare Internet Hall of Fame
The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet […]
5 Examples of a Health Infographic Done Right
“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% […]
Increase Website Traffic: Newsjacking + User-Generated Content
Updated April 2023 Want to find the perfect blend of fresh and reusable content? Sounds hard, right? Not at all. […]
5 Ways to Get Juicy Quotes & Write Content with Subject Matter Experts
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. […]
The Clock Is Ticking: 6 Steps for Getting the Most Out of Healthcare Stakeholder Interviews
This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to […]
3 Steps to Prep for Interviewing a Healthcare Stakeholder
This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get […]
6 Visual Content Marketing Tips
Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. […]
Jump-Start a Stalled Project
You’ve done it! Your content marketing project is off the ground. You have internal buy-in and budget, the stakeholders are […]
Use of Podcasts and Video in Healthcare: The Growing Potential
In my recent blog post, The Growing Potential of Podcasts, I explored the burgeoning potential of podcasts for all marketers. […]
5 Things Taylor Swift Teaches Us About Effective Content
Taylor Swift knows her audience. Just look at her power: Yesterday Apple agreed with her Tumblr post that artists need […]
