The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are […]
Category: Content Strategy
Website Analytics for Healthcare: Which Tools Should You Use?
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? […]
The Most Common Hospital Website Content Mistakes (+ How to Fix Them)
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for […]
ChatGPT: Is It Safe to Use for Your Healthcare Communications?
Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities […]
5 Hospitals Crushing It on Social Media
With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media […]
![Creating Content for the B2B Healthcare Customer Journey [4 Examples]](https://ahamediagroup.com/wp-content/uploads/2023/03/B2B-Journey-Featured-Image.png)
Creating Content for the B2B Healthcare Customer Journey [4 Examples]
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been […]
It’s Time to Update Your Healthcare Customer Personas: Here’s How
January 2023 Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If […]
Content Experts: Email Key in 2023
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi […]
Should Your Hospital Be on TikTok? 5 Considerations
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
10 Healthcare Brands to Watch on TikTok
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
![Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]](https://ahamediagroup.com/wp-content/uploads/2022/09/27-to-7.svg)
Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
4 Steps for Marketing Your Hospital-Branded App — With Examples!
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
How Ungating Our Content Increased Downloads by 102%
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
Make a Habit-Forming Hospital-Branded App: 10 Must-Have Functions
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
How to Ramp Up Your Telehealth Marketing Efforts
Learn How to Promote Telemedicine During the last week of March 2020, telehealth visits increased by 154% compared with the […]
5 Steps to Fight Fake Healthcare News
Infographic: Create factual healthcare content that Google recognizes as an authority. You work hard to create quality content that helps […]
Healthcare CMOs: Your Top 10 Content Marketing Questions Answered
Content marketing can be an effective long-term strategy for healthcare marketers. But we know it’s confusing and sometimes hard to […]
Instagram Secrets from Standout Hospital Marketers
Download our free ebook to learn Instagram strategy secrets from some of the top hospitals in the country, including: Cedars-Sinai […]
Governance Checklist
Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model […]
7 Unbreakable Rules for Digital Strategy Success
There are absolutely 7 unbreakable rules you MUST follow if you want to create a strong, cohesive digital strategy that […]
Spring Cleaning Your Marketing Strategy: 6 Practices to Shed
Many of us are eagerly awaiting the sense of renewal that comes with spring. Along with decluttering closets and planting […]
