Content Strategy

What’s Happening in Search? What Healthcare Marketers Need to Know

Seeing fewer clicks from Google? Explore AI Overview’s impact on click-through rates and what healthcare marketers can do to stay visible in search.

The 5 P’s of Pediatric Marketing: Know Your Audience

From parents to donors to referring providers, pediatric marketing content must resonate with many audiences. Learn strategies that connect with each one.

Search’s New Normal: How AI Changed the Way People Search

Search has changed tremendously over the years. But its biggest transformation is happening right now (and a lot of people haven’t even realized it).

Why Medical Animation Works for Medical Product, Pharma, and Hospital Marketing

Medical animation videos make your healthcare content more engaging and effective. See how to use animations for healthcare products, devices, and more.

How to Market to Doctors: Physician Marketing Strategies

Marketing to doctors? Skip the jargon. Learn what works in physician marketing — from plain language to multichannel strategies that meet them where they are.

How to Source, Write, and Use Patient Stories in Healthcare Marketing

Learn how to write patient stories that engage readers and drive results. This guide breaks down our best tips, with templates and 7 patient story examples.

The Digital Front Door Is Shifting. Are You Ready? [VIDEO]

Wide vs. Deep Information Architecture: Which Is Better for Health System Websites?

Beyond Text: How Multimedia Boosts AI Search Performance

AI-driven search is changing how patients find providers. Learn how multimedia in healthcare marketing boosts search rankings, trust, and engagement.

Build a Content Strategy That Lasts Long-Term

How do you build a healthcare content strategy that balances today’s best practices with future-proof tactics? How do you develop a rock-solid plan that’s flexible enough to pivot when the time is right?