4 Steps for Marketing Your Hospital-Branded App — With Examples!
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
Category: Content Strategy
How Ungating Our Content Increased Downloads by 102%
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
Make a Habit-Forming Hospital-Branded App: 10 Must-Have Functions
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
How to Ramp Up Your Telehealth Marketing Efforts
During the last week of March 2020, telehealth visits increased by 154% compared with the same timeframe in 2019. Hospitals […]
5 Steps to Fight Fake Healthcare News
Infographic: Create factual healthcare content that Google recognizes as an authority. You work hard to create quality content that helps […]
Healthcare CMOs: Your Top 10 Content Marketing Questions Answered
Content marketing can be an effective long-term strategy for healthcare marketers. But we know it’s confusing and sometimes hard to […]
Instagram Secrets from Standout Hospital Marketers
Download our free eBook to learn Instagram strategy secrets from some of the top hospitals in the country, including: Cedars […]
Voice Search Optimization for Healthcare Content
What Healthcare Marketers Need to Know About Voice Search Voice will change the delivery of care, and it begins with […]
Getting Your Content Ready For Voice Search
Are you ready for voice search? We’re so excited to deliver the newest–and what we think may be the greatest–information […]
Governance Checklist
Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model […]
7 Unbreakable Rules for Digital Strategy Success
There are absolutely 7 unbreakable rules you MUST follow if you want to create a strong, cohesive digital strategy that […]
How to Create an Editorial Calendar: Stop Posting at Whim
Your company’s digital strategy plan may include blogs, social media, email newsletters, website updates – or all of the above […]
Content Strategy: Who Says it’s Great Content?
Updated August 27, 2021 Lately, I’ve noticed that many firms, copywriters and Tweeters are talking about creating great content. “We […]
