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AI-driven search is changing how patients find providers. Learn how multimedia in healthcare marketing boosts search rankings, trust, and engagement.
Search has changed tremendously over the years. But its biggest transformation is happening right now (and a lot of people haven’t even realized it).
How do you build a healthcare content strategy that balances today’s best practices with future-proof tactics? How do you develop a rock-solid plan that’s flexible enough to pivot when the time is right?
Doctor bios are some of the most important pieces of content for patient acquisition. From our 2024 study (more on that soon), 92% of patients read physician bios before scheduling their first appointment. Bios matter — a lot.
At Aha Media Group, we work closely with providers to write outstanding, impactful profiles. So, we know what goes into a good bio. But we wanted hard data to back our approach. In the summer of 2024, we surveyed 534 people to figure out:
Where consumers go for physician info What matters most when researching doctors
What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats, channels, and topics. Tracking that much content — from who writes it to when it gets posted to how well it performs — can be overwhelming or even impossible without an organized process. Enter: The Editorial Calendar. Editorial calendars, or…
Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping up overnight. For healthcare marketers, keeping up in this fast-paced environment is critical to staying relevant. As AI repeatedly runs for mayor of this city, marketers need to know the ins and outs of the changes that lie ahead. Enter…
Write for the reader — not for Google. As long as you create helpful content for the end user, everything else will fall into place. How many times have you heard this advice? It sounds nice in theory but isn’t practical. Ignoring keywords and SEO best practices is not an option in a market as competitive…
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one standing — crouching alone in a bush, hearing all the neighborhood kids having fun without you. Marketing has a lot in common with hide-and-seek — both come with a lot of anxiety about being found….
We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — vulnerable, nostalgic and grueling. You’ll probably find boxes you haven’t touched in years (with clothing that’s so old, it’s back in style — hello, low-rise jeans). You’ll discover items you wish you hadn’t kept. (Did you…
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