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Medical animation videos make your healthcare content more engaging and effective. See how to use animations for healthcare products, devices, and more.
Marketing to doctors? Skip the jargon. Learn what works in physician marketing — from plain language to multichannel strategies that meet them where they are.
Learn how to write patient stories that engage readers and drive results. This guide breaks down our best tips, with templates and 7 patient story examples.
AI-driven search is changing how patients find providers. Learn how multimedia in healthcare marketing boosts search rankings, trust, and engagement.
Search has changed tremendously over the years. But its biggest transformation is happening right now (and a lot of people haven’t even realized it).
How do you build a healthcare content strategy that balances today’s best practices with future-proof tactics? How do you develop a rock-solid plan that’s flexible enough to pivot when the time is right?
Doctor bios are some of the most important pieces of content for patient acquisition. From our 2024 study (more on that soon), 92% of patients read physician bios before scheduling their first appointment. Bios matter — a lot.
At Aha Media Group, we work closely with providers to write outstanding, impactful profiles. So, we know what goes into a good bio. But we wanted hard data to back our approach. In the summer of 2024, we surveyed 534 people to figure out:
Where consumers go for physician info What matters most when researching doctors
Learn how the patient journey has changed — and what you can do to keep up
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