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Think about how many people on your team are responsible for executing your social media strategy. Multiply that by 40 hours a week and 48 weeks a year (you are taking vacations, we hope). Raise your hand if it never feels like enough people or time to pull off the modern miracle of multichannel healthcare…
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — or ours. We’re all caught in the same trap, doom scrolling on social media without even realizing it. We’re all at the mercy of Facebook, Instagram and TikTok. We consume our bite-sized content between bites…
LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential patients and future job candidates. If your healthcare company isn’t giving LinkedIn the attention it deserves, you’re missing out. LinkedIn is a great tool for healthcare organizations and providers. It offers access to public-facing networking opportunities that you can’t get…
With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media for hospitals (and everyone, really). Stopping the scroll has never been harder. Resharing blogs and showing facility upgrades isn’t enough to succeed on social media today. Your content needs to be fresh, relevant and exciting….
Updated April 2023 Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet your brand’s key offerings. You’ve got all the trappings of a successful digital marketing strategy. But do you have your finger on the pulse of the latest social media trends? If not, you could miss…
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. This social media platform is *the* place to share video content. And with good reason. TikTok is the most frequently downloaded app of the last three years and has 1 billion users worldwide. Can a…
Is TikTok the right platform for healthcare? Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an awkward phase? Now that TikTok has graduated from middle school, it’s emerging as a new marketing opportunity for organizations. Even in healthcare. While you’ll still find plenty of…
A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.
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