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Tag: call to action

Business man's hand holding a megaphone with the text "take action!" written in chalk on a chalkboard

Close the Deal: 5 Ways to Craft a Winning Call to Action

Most successful marketing campaigns include a compelling call to action, or CTA. Of course, crafting this message can be a challenge. That’s one reason businesses tend to use the same CTA phrases over and over ad nauseum. Buy now! Click here! Subscribe today! Not only do these phrases get old, they’re all about YOU —…