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Not all commercials cut through the noise. When one does, we take note. And then we share them with our favorite people: fellow healthcare marketers. (You!)
Think about how many people on your team are responsible for executing your social media strategy. Multiply that by 40 hours a week and 48 weeks a year (you are taking vacations, we hope). Raise your hand if it never feels like enough people or time to pull off the modern miracle of multichannel healthcare…
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen above the pump at the gas station. Marketers are getting creative about how they’re reaching their target audiences. Even if you personally scroll past video ads or sponsored TikToks, it’s hard to ignore the potential…
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — or ours. We’re all caught in the same trap, doom scrolling on social media without even realizing it. We’re all at the mercy of Facebook, Instagram and TikTok. We consume our bite-sized content between bites…
How to Write a White Paper That Builds Brand Awareness and Trust With Healthcare Providers Think of a white paper as a choose-your-own-adventure solution to the question: What do I put at the top of my B2B healthcare funnel? That’s because the way you approach your white paper can be as varied as…
Updated April 2023 Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet your brand’s key offerings. You’ve got all the trappings of a successful digital marketing strategy. But do you have your finger on the pulse of the latest social media trends? If not, you could miss…
It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your audience … so it makes perfect sense that we have 37 tabs open at all times and too many newsletter subscriptions to count. At least, that’s what we tell ourselves. When it comes to credible…
cTell me what you want (what you really really want): The doctor version. You might think that marketing to physicians gives you a pass to pile on the complex medical terms, go heavy on the passive voice and run on your sentences to your heart’s content. After all, these are super-brainy physicians. They read the…
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know what I need to do next” and “What did I just read??” can impact people’s health and save lives. Make sure that when you write, your content is easy to digest and inclusive to as…
You work in healthcare because you want to help others. Of course, you want your hospital or health system to be a place of diversity, equity and inclusion. But maybe you’ve found that creating inclusive healthcare content is more challenging than you thought. It can be difficult to know where or how to begin. What…
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