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My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. I was a good writer, but a horrible interviewer. Talking to university folks was a necessary but dreaded task. And my attitude about interviewing came through to my subjects. They often answered my questions in…
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories [A Patient Story Template] Patient Story Examples When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked…
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