Tag: Content creation

[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication

What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The health system is located in a large tourist destination in Delaware. Christina Deidesheimer, VP of Communications Outreach and Chief Communications Officer, and her team had to navigate COVID-19 messaging for a diverse audience, of people… Read more

[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times

What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. How do I go ahead and set these new guidelines and parameters so I can create and be at that optimum level, even when it seems the world is in chaos?” That’s the question Joe… Read more

Create Better Content with National Health Holidays

In October, we wear pink. But did you ever wonder where Breast Cancer Awareness Month started? Well, you can thank the U.S. Department of Health and Human Services (HHS). They’re the department behind the National Health Observances (NHO) calendar — which is about to become your new favorite tool for creating the editorial calendar of… Read more

5 Examples of Senior Living Orgs Lighting Up Instagram

My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my photos. She gets to see pictures of my daughter that other family members (who just stick to Facebook) never see. The belief that “seniors are only on Facebook” is totally false. My aunt is proof…. Read more

5 Ways to Get Juicy Quotes & Write Content with Subject Matter Experts

My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. I was a good writer, but a horrible interviewer. Talking to university folks was a necessary but dreaded task. And my attitude about interviewing came through to my subjects. They often answered my questions in… Read more

4 Ways to Make an Impact with Patient Stories

When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked by an extra branch that stems from the heart and encircles the esophagus and trachea almost like a vise. The result: Kids sound like a truck motor… Read more

4 Ways to Add Video to Your Marketing Strategy

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started. Video Content Is Becoming King Video is the top way to connect with consumers on virtually every social channel: A Facebook video reaches 135% more people organically than images… Read more

6 Steps to Blog Writing Magic

Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media blog a few months ago, I was intrigued but skeptical. I didn’t see myself as a blogger. But I’m always trying to hone my craft – so I decided to give it a go. After… Read more

Chocolate and Community: Content Lessons Courtesy of Willy Wonka

Reading the beloved “Charlie and the Chocolate Factory” with my daughter made me think about chocolate, of course – but also about good business. Willy Wonka is a creative, entrepreneurial genius. He crafts the most seductive sweets, hides golden tickets to amplify sales and dangles the elusive promise of the Everlasting Gobstopper. The guy is… Read more

What is Conversational Writing? And How to Get It in Your Organization

Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just easier to use stiff English so it’s clear that I’m a professional communicator with a graduate degree and a working knowledge of bigly words. So how do you define conversational content in your organization? A few… Read more