How to Use Social Media for Healthcare in 2023: 6 Best Practices
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
Updated April 2023 Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet […]
What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The […]
My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my […]
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. […]
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories […]
Updated April 2023 What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t […]
Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media […]
Reading the beloved “Charlie and the Chocolate Factory” with my daughter made me think about chocolate, of course – but […]
Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just […]
I’m a foodie, and since I can’t spend my whole day eating, I sometimes get my fix by watching cooking […]
Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which […]
Recently, a donor sent $1,000 check – unsolicited – to one of our clients, a foundation researching a rare genetic disease. […]
Last year, I spoke to my son’s 3rd grade class about being a writer. During Q&A, one of the kids […]
This summer, I completed my first century, which is a 100-mile bike ride. I normally ride with friends or my […]
A former boss once told me that you should approach every project as though you’ve been asked to bring a […]
Recently, I’ve been signing my emails with “Hoping you’re Content-ED.” It’s cutesy—but with purpose. Content-ED is a new program we’re […]
LOL! FOMO. Bigly. (That’s a real word, shockingly.) Language is always changing. It’s an adaptive technology designed so humans can […]
Content templates help both designers and content creators determine the limitations of the design when it comes to building content within a format. Hallmarks of content templates include: character counts, guidance on meta data and direction on how to write. But sometimes they fail. Here’s why.
They once asked Jack Welch what he was most proud of from his time as CEO of GE for 20 years. Think for a minute about what it could be: The amazing profits? The revolutionary talent management system? The global growth? All good guesses, but none of them on the mark. Welch, instead, gave an incredibly surprising answer. See what it is.
Have you seen the 1997 blockbuster Titanic? The most fun I have when teaching digital writing workshops is a storytelling exercise. […]
Taylor Swift knows her audience. Just look at her power: Yesterday Apple agreed with her Tumblr post that artists need […]
Did you know we use five different coping strategies to scan a web page? It’s just a simple fact of […]