![[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-22-Video-Thumbnail.png)
[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication
What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The […]
Tag: Content creation
![[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-21-Video-Thumbnail.png)
[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times
What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. […]
Create Better Content with National Health Holidays
In October, we wear pink. But did you ever wonder where Breast Cancer Awareness Month started? Well, you can thank […]
5 Examples of Senior Living Orgs Lighting Up Instagram
My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my […]
5 Ways to Get Juicy Quotes & Write Content with Subject Matter Experts
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. […]
4 Ways to Make an Impact with Patient Stories
When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic […]
4 Ways to Add Video to Your Marketing Strategy
What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got […]
6 Steps to Blog Writing Magic
Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media […]
Chocolate and Community: Content Lessons Courtesy of Willy Wonka
Reading the beloved “Charlie and the Chocolate Factory” with my daughter made me think about chocolate, of course – but […]
What is Conversational Writing? And How to Get It in Your Organization
Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just […]
For Winning Content, Take a Cue from Cooking Videos
I’m a foodie, and since I can’t spend my whole day eating, I sometimes get my fix by watching cooking […]
Why Your Power Content is The Most Important
Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which […]
How to Make Your Content Have an Impact
Recently, a donor sent $1,000 check – unsolicited – to one of our clients, a foundation researching a rare genetic disease. […]
This is a Trick Blog Post
Last year, I spoke to my son’s 3rd grade class about being a writer. During Q&A, one of the kids […]
5 Ways a 100-Mile Bike Ride is Like Content Writing
This summer, I completed my first century, which is a 100-mile bike ride. I normally ride with friends or my […]
How Baking Cakes Can Improve Your Content
A former boss once told me that you should approach every project as though you’ve been asked to bring a […]
How Content-ED Are You?
Recently, I’ve been signing my emails with “Hoping you’re Content-ED.” It’s cutesy—but with purpose. Content-ED is a new program we’re […]
What’s a Language Board? Does it Matter?
LOL! FOMO. Bigly. (That’s a real word, shockingly.) Language is always changing. It’s an adaptive technology designed so humans can […]
Why We Talk to Compliance FIRST
In highly regulated industries, producing content is challenging. You need a unified strategy, domain experts who are willing to engage […]
For the Love of God, Please Stop Doing This
I was recently teaching a course to junior designers about content strategy. As we set our intentions for what we […]
The Death of the Inverted Pyramid
Most writers were taught to use the inverted pyramid. I know I was. And, I’ve even taught using the inverted […]
How to Avoid the Template of Doom
Content templates help both designers and content creators determine the limitations of the design when it comes to building content within a format. Hallmarks of content templates include: character counts, guidance on meta data and direction on how to write. But sometimes they fail. Here’s why.
How Long Should Your Content be for SEO?
Recently, a client told us they wanted to write 2,500-word articles on healthcare topics to increase their findability on search engines.
And we gulped. 2,500 words on any topic sounds like a lot. And even if it would increase your findability, would people really stay and read it? So we did what we love to do — researched the topic to find out if this strategy makes sense. Here’s what we found out.
3 Ways to Feed Your Hospital’s CRM
Is your CRM a hungry content beast that’s difficult to feed? As hospitals and health systems embrace Customer Relationship Management tools (CRM), they are learning the challenges of writing, editing and maintaining content designed to drive relationships. Being able to capture your traffic’s personal details and nurture your relationship with your audience is why CRMs were born. Here are 3 ways to maximize your success.
