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Tag: Content creation

5 Ways to Get Juicy Quotes From Interview Subjects 

My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. I was a good writer, but a horrible interviewer. Talking to university folks was a necessary but dreaded task. And my attitude about interviewing came through to my subjects. They often answered my questions in… Read more

4 Ways to Make an Impact with Patient Stories

When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked by an extra branch that stems from the heart and encircles the esophagus and trachea almost like a vise. The result: Kids sound like a truck motor… Read more

4 Ways to Add Video to Your Marketing Strategy

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started. Video Content Is Becoming King Video is the top way to connect with consumers on virtually every social channel: A Facebook video reaches 135% more people organically than images… Read more

6 Steps to Blog Writing Magic

Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media blog a few months ago, I was intrigued but skeptical. I didn’t see myself as a blogger. But I’m always trying to hone my craft – so I decided to give it a go. After… Read more

Chocolate and Community: Content Lessons Courtesy of Willy Wonka

Reading the beloved “Charlie and the Chocolate Factory” with my daughter made me think about chocolate, of course – but also about good business. Willy Wonka is a creative, entrepreneurial genius. He crafts the most seductive sweets, hides golden tickets to amplify sales and dangles the elusive promise of the Everlasting Gobstopper. The guy is… Read more

What is Conversational Writing? And How to Get It in Your Organization

Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just easier to use stiff English so it’s clear that I’m a professional communicator with a graduate degree and a working knowledge of bigly words. So how do you define conversational content in your organization? A few… Read more

For Winning Content, Take a Cue from Cooking Videos

I’m a foodie, and since I can’t spend my whole day eating, I sometimes get my fix by watching cooking videos. Thanks to the magic of time-lapse video, good eats (Ultimate Pad Thai 2 Ways, anyone?) come together in less than one minute. These videos are entertaining. They’re informative. I can’t stop watching them. And… Read more

Why Your Power Content is The Most Important

Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which pages are strategically important and which ones might be sunset. For me, the No.1 priority was to rewrite the power content. What is power content? Power content is what converts your users into customers. There’s a… Read more

How to Make Your Content Have an Impact

Recently, a donor sent $1,000 check – unsolicited – to one of our clients, a foundation researching a rare genetic disease. Here’s what the donors said: “My husband and I scoured the internet, reading everything we could many times (to discover if our infant grandson has this disease). The information on your website was so informative… Read more

This is a Trick Blog Post

Last year, I spoke to my son’s 3rd grade class about being a writer. During Q&A, one of the kids asked my favorite question: How do you become a writer? I know that kids (or adults, for that matter) are expecting some grand, inspired answer. But the answer is so simple: You just write. That’s… Read more