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Tag: Content creation

How to Avoid the Template of Doom

Content templates help both designers and content creators determine the limitations of the design when it comes to building content within a format. Hallmarks of content templates include: character counts, guidance on meta data and direction on how to write. But sometimes they fail. Here’s why.

What Type of Content Values Should You Have?

They once asked Jack Welch what he was most proud of from his time as CEO of GE for 20 years. Think for a minute about what it could be: The amazing profits? The revolutionary talent management system? The global growth? All good guesses, but none of them on the mark. Welch, instead, gave an incredibly surprising answer. See what it is.

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