What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The […]
Tag: Content creation
What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. […]
In October, we wear pink. But did you ever wonder where Breast Cancer Awareness Month started? Well, you can thank […]
My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my […]
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. […]
Updated March 2022 What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to […]
What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got […]
Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media […]
Reading the beloved “Charlie and the Chocolate Factory” with my daughter made me think about chocolate, of course – but […]
Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just […]
I’m a foodie, and since I can’t spend my whole day eating, I sometimes get my fix by watching cooking […]
Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which […]
Recently, a donor sent $1,000 check – unsolicited – to one of our clients, a foundation researching a rare genetic disease. […]
Last year, I spoke to my son’s 3rd grade class about being a writer. During Q&A, one of the kids […]
This summer, I completed my first century, which is a 100-mile bike ride. I normally ride with friends or my […]
A former boss once told me that you should approach every project as though you’ve been asked to bring a […]
Recently, I’ve been signing my emails with “Hoping you’re Content-ED.” It’s cutesy—but with purpose. Content-ED is a new program we’re […]
LOL! FOMO. Bigly. (That’s a real word, shockingly.) Language is always changing. It’s an adaptive technology designed so humans can […]
In highly regulated industries, producing content is challenging. You need a unified strategy, domain experts who are willing to engage […]
I was recently teaching a course to junior designers about content strategy. As we set our intentions for what we […]
Most writers were taught to use the inverted pyramid. I know I was. And, I’ve even taught using the inverted […]
Content templates help both designers and content creators determine the limitations of the design when it comes to building content within a format. Hallmarks of content templates include: character counts, guidance on meta data and direction on how to write. But sometimes they fail. Here’s why.
Recently, a client told us they wanted to write 2,500-word articles on healthcare topics to increase their findability on search engines.
And we gulped. 2,500 words on any topic sounds like a lot. And even if it would increase your findability, would people really stay and read it? So we did what we love to do — researched the topic to find out if this strategy makes sense. Here’s what we found out.
Is your CRM a hungry content beast that’s difficult to feed? As hospitals and health systems embrace Customer Relationship Management tools (CRM), they are learning the challenges of writing, editing and maintaining content designed to drive relationships. Being able to capture your traffic’s personal details and nurture your relationship with your audience is why CRMs were born. Here are 3 ways to maximize your success.