How to Use Social Media for Healthcare in 2023: 6 Best Practices
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
Tag: Content creation
Use Social Media Trend Data to Boost Content Ideation
Updated April 2023 Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet […]
![[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-22-Video-Thumbnail.png)
[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication
What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The […]
5 Examples of Senior Living Orgs Lighting Up Instagram
My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my […]
5 Ways to Get Juicy Quotes & Write Content with Subject Matter Experts
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. […]
How to Write Patient Stories That Make an Impact
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories […]
4 Ways to Add Video to Your Marketing Strategy
Updated April 2023 What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t […]
The Blog Writing Process: 6 Essential Steps
Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media […]
Chocolate and Community: Content Lessons Courtesy of Willy Wonka
Reading the beloved “Charlie and the Chocolate Factory” with my daughter made me think about chocolate, of course – but […]
What is Conversational Writing? And How to Get It in Your Organization
Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just […]
For Winning Content, Take a Cue from Cooking Videos
I’m a foodie, and since I can’t spend my whole day eating, I sometimes get my fix by watching cooking […]
Why Your Power Content is The Most Important
Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which […]
How to Make Your Content Have an Impact
Recently, a donor sent $1,000 check – unsolicited – to one of our clients, a foundation researching a rare genetic disease. […]
This is a Trick Blog Post
Last year, I spoke to my son’s 3rd grade class about being a writer. During Q&A, one of the kids […]
5 Ways a 100-Mile Bike Ride is Like Content Writing
This summer, I completed my first century, which is a 100-mile bike ride. I normally ride with friends or my […]
How Baking Cakes Can Improve Your Content
A former boss once told me that you should approach every project as though you’ve been asked to bring a […]
How Content-ED Are You?
Recently, I’ve been signing my emails with “Hoping you’re Content-ED.” It’s cutesy—but with purpose. Content-ED is a new program we’re […]
What’s a Language Board? Does it Matter?
LOL! FOMO. Bigly. (That’s a real word, shockingly.) Language is always changing. It’s an adaptive technology designed so humans can […]
How to Avoid the Template of Doom
Content templates help both designers and content creators determine the limitations of the design when it comes to building content within a format. Hallmarks of content templates include: character counts, guidance on meta data and direction on how to write. But sometimes they fail. Here’s why.
What Type of Content Values Should You Have?
They once asked Jack Welch what he was most proud of from his time as CEO of GE for 20 years. Think for a minute about what it could be: The amazing profits? The revolutionary talent management system? The global growth? All good guesses, but none of them on the mark. Welch, instead, gave an incredibly surprising answer. See what it is.
Why Your Storytelling Isn’t Working
Have you seen the 1997 blockbuster Titanic? The most fun I have when teaching digital writing workshops is a storytelling exercise. […]
5 Things Taylor Swift Teaches Us About Effective Content
Taylor Swift knows her audience. Just look at her power: Yesterday Apple agreed with her Tumblr post that artists need […]
Why Your Web Pages Alienate Your Customers
Did you know we use five different coping strategies to scan a web page? It’s just a simple fact of […]
