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Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. Many health systems seem to shy away from creating and promoting content about stress management and mental health. They shouldn’t. Patients who receive emotional as well as physical care often heal faster and…
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the most powerful ways to connect with a healthcare audience is through stories. So how can you use patient stories to create authentic, meaningful connections with your audience? Take a look at these 5 hospitals —…
“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% among B2B marketers (Hubspot). They’re hardly dead — you just have to know how to use them effectively. The Power of the Picture Wield your infographics wisely, and you shall be rewarded. Consumers gobble up…
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, family and friends as well. As those people search for support and answers, you want to be there with the help they need. As you prioritize your content, consider these 5 tips for creating and…
Updated April 2023 Want to find the perfect blend of fresh and reusable content? Sounds hard, right? Not at all. And the best part? You don’t have to sacrifice quality and you can offload some of your efforts onto your audience. WHAT? What is this sorcery you speak of? With a little planning, you can…
It’s one of our most challenging jobs: How do we capture the essence of a treating physician while conveying expertise, experience and most of all trust? At Aha Media Group, we’ve been writing physician bios for 10 years. We polled our writers to better understand their approach to these projects. The overwhelming theme? The importance of humanizing your doctors. We’ll show you how we make this happen.
Only one in 10 adults has the skills to obtain, process and use online health information. Even people with advanced skills can have difficulty when they are dealing with stress or illness. Since the Affordable Care Act set the stage for improving health literacy in 2010, healthcare organizations across the country have gone to great…