Tag: healthcare content marketing

[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication

What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The health system is located in a large tourist destination in Delaware. Christina Deidesheimer, VP of Communications Outreach and Chief Communications Officer, and her team had to navigate COVID-19 messaging for a diverse audience, of people… Read more

[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond

What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know throughout the pandemic. Between educating the public, sharing knowledge with frontline workers, and providing health and safety protocol information to all staff members, hospital marketers have never been stretched as thin or have a more… Read more

[VIDEO] Aaron Watkins of Johns Hopkins on the Intersection of Community and Public Health During COVID-19 and BLM

What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to COVID-19. Their coronavirus resource center and dashboard have helped countless organizations and individuals track the status of COVID-19 in real-time. Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins, explains the thoughtful decision-making behind one of… Read more

[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter

What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, Mount Sinai Health System treated thousands upon thousands of COVID-19 patients and returned more than 10,000 of those patients back to health. During that time, Mount Sinai’s healthcare marketing team created content to support patients,… Read more

[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions

What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization that they need to name things differently. They need to provide content differently… People are asking questions that are not highly-medicalized or in a clinical way,” says Carrie Liken, Head of Industry, Healthcare at Yext…. Read more

[Video] Brandon Scott of Ten Adams on How Healthcare Companies Can Stand Out During BLM and COVID-19

What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase a lot over the past 6 months. Between the COVID-19 pandemic and the Black Lives Matter movement, many brands fell back on “safe” messaging instead of adding their unique voice and perspective to the issues.

Talking About Stress for Patients with Cancer: 3 Tips

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer.  Many health systems seem to shy away from creating and promoting content about stress management and mental health. They shouldn’t. Patients who receive emotional as well as physical care often heal faster and… Read more

[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing

“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a lot. This is especially true when it comes to COVID-19 content marketing. We learned to listen. We witnessed the importance of timely, credible information written in plain language. And while we should’ve been doing this… Read more

Prepare Content for the Other Side of the COVID-19 Curve

Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) and more about plans to reopen the country. As healthcare communicators, we’re in the trenches, giving our audience the crucial information they need. But with this shift in tone, it’s time to look ahead and… Read more

What It’s Like to Be a Healthcare Marketer During the Coronavirus Pandemic

This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her experience as a healthcare marketer amid COVID-19.