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Tag: healthcare content marketing

Get Real: Humanize Your Content to Turn Readers Into Patients

Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them to take action?” You know your target audience: They have questions about their health and they’re looking to you for answers. You know how to reach them: Write empathetic, factual content that trumpets your brand’s… Read more

Palliative Care Content: How to Write It

Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply wish to feel better. It’s time to turn the spotlight on a health topic that can help them: palliative care. This crash course in palliative care content discusses what this service is (and isn’t), why… Read more

5 Steps to Fight Fake Healthcare News with Trustworthy Content

You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a real problem — and causing real damage. How Google is Fighting Fake Healthcare News Google and social media channels are combating the problem by: Rewarding sites that have reliable content Penalizing ones that produce inaccurate,… Read more

Real Example: Use Custom Content to Increase & Engage Your Audience

Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs and social media content. Summary In 2017, the ANA Enterprise — a platform dedicated to empowering nurses — launched Healthy Nurse, Healthy Nation™ (HNHN). HNHN is a national initiative to improve the health of the… Read more

5 Examples of a Health Infographic Done Right

“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% among B2B marketers (Hubspot). They’re hardly dead — you just have to know how to use them effectively. The Power of the Picture Wield your infographics wisely, and you shall be rewarded. Consumers gobble up… Read more

Mental Health Content: 5 Tips to Engage Your Audience

Your audience goes beyond the nearly 44 million adults who experience mental health problems each year — it includes their caregivers as well. In 2015, there were 8.4 million caregivers of people with mental health concerns. As you prioritize your content, consider these 5 tips for creating and curating behavioral and mental health content that… Read more

Senior Living Marketers: 7 Tips for Improving Your Web Content

Baby boomers have a lifetime of experience figuring out what they want and how to get it — and that’s not stopping now. This generation is aging (heard of the gray wave?), and they’re starting to look for senior living options. They want to know what types of independent living and assisted living housing will… Read more

How Artificial Intelligence Will Impact Your Healthcare Website

Your kid wakes up with an earache on a Saturday. “Alexa, where’s the closest Urgent Care?” You ask rather than type because your voice assistant is faster than your nimble thumbs. And even better: Once Alexa gives you a result, you see the website has a virtual assistant ready to help. Score! No digging through… Read more

How to Increase Website Traffic: Newsjacking + Fresh & Repurposed Blog Content

Want to apply hot rocket fuel to your content in 2019? Sounds hard? Not at all. And best part? You don’t have to sacrifice quality and you can offload some of your efforts on to your audience. WHAT? What is this sorcery you speak of? With a little planning, you can ignite your content, readership… Read more

The Top 10 Hospital Commercials of 2018

The best hospital commercials of 2018 don’t scream “hospitals” or even “healthcare” – they focus on people and emotions. While most ads we saw were still doing the same ol’ thing – mostly bragging about themselves – these gems made you stop, think and feel. A quote I love from Robert Kiyosaki, a motivational speaker:… Read more