A Round of Applause for the 2023 eHealthcare Award Winners
Congratulations to all the winners of this year’s eHealthcare Leadership Awards! It’s amazing to see such creative work in healthcare […]
Congratulations to all the winners of this year’s eHealthcare Leadership Awards! It’s amazing to see such creative work in healthcare […]
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The […]
What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know […]
What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to COVID-19. Their […]
What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]
What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization […]
What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase a lot over the past […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a […]
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her […]
Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. […]
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means […]
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a […]
Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs […]
“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% […]
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]
Baby boomers have a lifetime of experience figuring out what they want and how to get it — and that’s […]
Your kid wakes up with an earache on a Saturday. “Hey Google, where’s the nearest Urgent Care?” You opt for […]
Updated April 2023 Want to find the perfect blend of fresh and reusable content? Sounds hard, right? Not at all. […]