Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. Many health systems seem to shy away from creating and promoting content about stress management and mental health. They shouldn’t. Patients who receive emotional as well as physical care often heal faster and… Read more
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a lot. This is especially true when it comes to COVID-19 content marketing. We learned to listen. We witnessed the importance of timely, credible information written in plain language. And while we should’ve been doing this… Read more
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) and more about plans to reopen the country. As healthcare communicators, we’re in the trenches, giving our audience the crucial information they need. But with this shift in tone, it’s time to look ahead and… Read more
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her experience as a healthcare marketer amid COVID-19.
Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. As healthcare communicators grapple with the daily (sometimes hourly) changes, ensure that your content consistently speaks with sensitivity toward high-risk groups.
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the most powerful ways to connect with a healthcare audience is through stories. So how can you use patient stories to create authentic, meaningful connections with your audience? Take a look at these 5 hospitals —… Read more
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means they’re searching health topics such as, “how to clear up diaper rash,” “what are signs of mastitis” and “when will my baby sleep through the night??” And the information they search for will continue to… Read more
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell Blog. The details: A GMA producer found a LiveWell blog post we wrote, Do You Really Need 10,000 Steps a Day? because of it’s first-place ranking on Google. She reached out to Henry Ford’s marketing… Read more
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them to take action?” You know your target audience: They have questions about their health and they’re looking to you for answers. You know how to reach them: Write empathetic, factual content that trumpets your brand’s… Read more
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply wish to feel better. It’s time to turn the spotlight on a health topic that can help them: palliative care. This crash course in palliative care content discusses what this service is (and isn’t), why… Read more