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If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need to write about substance use disorders with the same support, empathy and sensitivity we use for those with cancer or heart disease: We’ve learned a lot about the disease in the last 60 years, but…
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, family and friends as well. As those people search for support and answers, you want to be there with the help they need. As you prioritize your content, consider these 5 tips for creating and…
It’s one of our most challenging jobs: How do we capture the essence of a treating physician while conveying expertise, experience and most of all trust? At Aha Media Group, we’ve been writing physician bios for 10 years. We polled our writers to better understand their approach to these projects. The overwhelming theme? The importance of humanizing your doctors. We’ll show you how we make this happen.
9 out of 10 American adults struggle with health literacy. This means most people find it challenging to understand health information and use it to make decisions about their care.
This is a guest post written by one of Aha Media Group’s former writers, Hadassa Field. Her sister lost her battle with breast cancer; she is very much missed by friends, family and her community. During her sister’s illness, Hadassa learned more than she ever wanted to know about breast cancer by performing online research….
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