How to Create Healthcare Newsletters Your Patients Will Actually Read: 5 Tips
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
Tag: healthcare copywriting
Demystifying Plain Language for Healthcare Marketers
Does this sound familiar? You’re trying to create clear, accessible content, aiming for an 8th-grade reading level, but your doctors […]
What Really Matters in a Physician Bio: Real-Time Survey Data You Can Use
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
How to Create Medical Content for a Diverse Audience: 6 Tips
Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation […]
6 Great Examples of Hospital Annual Reports
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
Talking About Stress for Patients with Cancer: 3 Tips
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Encouraging Patients to Seek Non-COVID-19 Care: 6 Tips
Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is […]
COVID-19 Answers for Patients With Cancer
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Prepare Content for the Other Side of the COVID-19 Curve
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) […]
Coronavirus Communications Done Right: 7 Examples
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a […]
3 Tips to Create Inclusive Coronavirus Content
Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. […]
Medical-writer Turned Patient: Tips on Empathy in Content
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
5 Standout Examples of Writing Patient Stories to Connect With Audiences
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
10 Tips From Our Most Popular Healthcare Marketing Blogs of 2019
The beginning of the year is a great time to look back. I love rereading our content from the previous […]
Say My (Consumer-Friendly) Name, Say My (Consumer-Friendly) Name …
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
![Study: How to Write the Best Physician Profiles [New Data]](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/physician-bio-research-blog.png)
Study: How to Write the Best Physician Profiles [New Data]
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]
The Difference Between Hiring a Freelance Digital Writer vs. Content Agency
Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results […]
Get Real: Humanize Your Content to Turn Readers Into Patients
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Why You Need to Add Patient Education Material to Your Website, Pronto
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
Writing About Addiction with Care: 5 Tips
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
Palliative Care Content: How to Write It
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
5 Steps to Fight Fake Healthcare News with Trustworthy Content
You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a […]
Real Example: Use Custom Content to Increase & Engage Your Audience
Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs […]
Mental Health Content: 5 Tips to Engage Your Audience
Your audience goes beyond the nearly 44 million adults who experience mental health problems each year — it includes their […]
