healthcare copywriting - Aha Media Group

Case Study: Can AI Write Website Content in Plain Language?

AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace […]

10 Data-Driven Principles of Plain Language Writing

By Ahava Leibtag in Blog, Plain Language

You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where […]

5 Pediatrician Healthcare Blogs You Should Read

By Ahava Leibtag in Blog, Copywriting

You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]

Tips for Creating Engaging Hospital Newsletters [EXAMPLES]

By Laura Bloom in Blog, Copywriting

Updated May 2023 Your digital newsletter is a warm, friendly “Hey there!” to subscribers. Newsletters done right result in a […]

How to Create Medical Content for a Diverse Audience: 6 Tips

By Aha Media in Blog, Copywriting

Our national reckoning on race in recent years has shed light on disparities in many industries — and healthcare content […]

6 Great Examples of Hospital Annual Reports

By Mary Tindall in B2C Healthcare, Blog

Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]

Talking About Stress for Patients with Cancer: 3 Tips

By Teri Cettina in Blog, Copywriting

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]

Medical Writer Turned Patient: Tips on Empathy in Content

By Teri Cettina in Blog, Copywriting

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]

5 Standout Examples of Writing Patient Stories to Connect With Audiences

By Haley Hite in Blog, Copywriting

“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]

How to Write the Best Physician Profiles [RESEARCH]

By Ahava Leibtag in B2C Healthcare, Blog

Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]

Writing About Addiction with Care: 5 Tips

By Aha Media in Blog, Copywriting

If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]

Mental Health Content: 5 Tips to Engage Your Audience

By Marti Harris in Blog, Copywriting

Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]

5 Tips to Writing Amazing Physician Bios

By Ahava Leibtag in Blog, Copywriting

It’s one of our most challenging jobs: How do we capture the essence of a treating physician while conveying expertise, experience and most of all trust? At Aha Media Group, we’ve been writing physician bios for 10 years. We polled our writers to better understand their approach to these projects. The overwhelming theme? The importance of humanizing your doctors. We’ll show you how we make this happen.