Back To Top

Tag: hospital marketing

Laptop with the words "time to update" on the screen

How Often Should You Refresh Your Healthcare Content?

Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it…

example of a great health infographic

5 Examples of a Health Infographic Done Right

“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% among B2B marketers (Hubspot). They’re hardly dead — you just have to know how to use them effectively. The Power of the Picture Wield your infographics wisely, and you shall be rewarded. Consumers gobble up…

Tips for writing bios that don't bore.

5 Tips to Writing Amazing Physician Bios

It’s one of our most challenging jobs: How do we capture the essence of a treating physician while conveying expertise, experience and most of all trust? At Aha Media Group, we’ve been writing physician bios for 10 years. We polled our writers to better understand their approach to these projects. The overwhelming theme? The importance of humanizing your doctors. We’ll show you how we make this happen.