Make a Habit-Forming Hospital-Branded App: 10 Must-Have Functions
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The […]
What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]
What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living […]
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare […]
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a […]
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means […]
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow […]
“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% […]
When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, […]
I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge […]
Several of our healthcare clients have confided that they have a rather large challenge within their organizations. Digital strategists are […]
Updated April, 2023 We talk about innovation a lot in healthcare marketing. But how often do we see it IRL […]
Five Aha Media Group team members attended this year’s Association of Health Care Journalists conference in Cleveland. We met with other health writers and editors from across the country, while learning from leading clinicians, researchers and other health experts. Our biggest takeaway? Write for the patients.
It’s one of our most challenging jobs: How do we capture the essence of a treating physician while conveying expertise, experience and most of all trust? At Aha Media Group, we’ve been writing physician bios for 10 years. We polled our writers to better understand their approach to these projects. The overwhelming theme? The importance of humanizing your doctors. We’ll show you how we make this happen.
Blogging has been a popular content marketing tactic for hospitals since 2009. But while talking to clients, we are finding […]
Improving scores on a single domain of the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey, much less […]
One of my first big web writing assignments was at a huge academic medical center. I was writing a sinus […]
Your doctors are a critical part of your hospital’s reputation. Their credentials, expertise and experience are what draw patients to […]