Doctor Referral Marketing Strategies
Drive a steady stream of patient referrals with effective and efficient physician marketing strategies.
Reach more patients through referrals
Position your health system as the #1 choice for referring providers and their patients.
Physician marketing services
Today’s patients have a lot of choices and factors to consider when looking for care: Does this doctor accept my insurance? Are they close to home? Are they qualified? How soon can I get in for an appointment? Will I like them?
Often, patients choose the physician with a raving review from their trusted PCP. It’s easier than wrestling with their insurance directory, calling providers to check availability, and waiting on hold (sometimes for hours). Not all patient journeys start with a Google search — many begin with a provider referral. This is where physician referral marketing comes into play.
Partner with physician marketing strategists
Effective physician marketing is different from marketing to patients — but not in the way most people think. There’s a misconception that physicians want marketing materials that “sound smart” and are peppered with jargon and statistics. In reality, busy physicians need content that’s easy to read and compelling to act on. (We know this from years of experience and original research.)
Aha Media Group understands how to engage providers through content marketing. We help health systems build marketing strategies for doctor engagement — without overextending your team or marketing budget.
Maximize your results from physician outreach
You work hard, hospital marketer. You deserve to reap all the benefits from physician relationship marketing. We make sure you do.
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Increase patient acquisition through physician referrals
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Enhance your brand’s reputation for key service lines
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Expand your provider referral network
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Get results that show the ROI of referral marketing
Top agency for physician referral marketing
Aha Media Group is the go-to physician marketing agency for leading health systems. We’ve written for over half of the top 20 U.S. News & World Report Honor Roll Hospitals, so you can trust us with your physician marketing strategy.
Physician-to-physician marketing services
- Physician-focused articles
- Provider bios
- Email marketing to doctors
- Thought leadership ghostwriting
- White papers, ebooks, and case studies
- Physician referral guides
Some of our clients
- Children’s Hospital Colorado
- Cleveland Clinic
- Franciscan Health
- Penn Medicine
- UCLA Health
- UT Health San Antonio, MD Anderson Cancer Center
Case study: Physician marketing services
Learn how Aha Media brought more visibility to an academic medical center’s physician-facing content.
Our approach to physician outreach
Providers open the door with a referral, but you ultimately need to win over patients, too. We write content that resonates with both audiences.
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Clear language
Doctors prefer clear, understandable content. Our research proves it.
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Specialized knowledge
We interview your physicians to get the insights that interest your audience.
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Authoritative writing
Our content positions your hospital and physicians as industry leaders.
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Actionable content
There’s a reason you’re marketing to doctors: for referrals. We drive the results you need.
Our doctor referral marketing process
Our claim to fame? Seamless project management and attention to detail. When we say “done-for-you,” we really mean it.
Kick off with confidence
Meet with your Aha Media account manager to share your physician engagement goals and start talking strategy.
Let the real work begin
We’ll take it from here. Our team schedules interviews with your stakeholders, reviews your assets, and gets to work.
Get solid strategic guidance
You walk away with a clear roadmap for physician engagement — and support to execute it, if needed.
Our physician marketing services
We focus on what you need to drive provider referrals.
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Doctor marketing strategy
We get to the core of what your audience wants, from information needs to preferred channels and content types. No more second-guessing.
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Website strategy
When physicians (and their patients) click through to your website, they need to like what they see. We optimize it for conversion.
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Content writing
Physician-facing blogs, emails, white papers, social posts, podcast scripts … We’re well-versed in all the forms of content you need.
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Physician interviews
Thought leadership content should start in the brains of thought leaders — your physicians. We capture their unique insights in our work.
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Editing and quality assurance
We take your writing to the finish line, every time. Our editors ensure your content is hot and ready (to publish).
Make it a no-brainer for referring providers
When their patients need specialized care, be the first health system they think of.
Interested in physician marketing?
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