Video content is a game changer when it’s fully thought out. We help you build a video marketing strategy that supports your efforts in search, social media, and your other channels.
Creating video content is a production. (Pun intended.) Adding one extra step in the process — strategy — makes it worthwhile.
Home What We Do Content Strategy Video & Animation Strategy
Video content is nonnegotiable for marketing in almost any industry. To be competitive, you need it. But a few videos here and there won’t have much impact on your audience (or business objectives). For the best results, you need to integrate video into your greater content strategy.
How do you begin building a video marketing strategy? What kinds of videos do hospitals and healthcare companies need? How do you optimize videos for specific channels and search engines? Keep the questions coming — this is what we live for.
Video is relatively new in the grand scheme of things. We only just got the technology to record videos on our phones that look clearer than Bigfoot “sightings.”
So, if healthcare video marketing takes you out of your comfort zone, you aren’t alone. We’ll answer your questions and help develop a hospital video strategy that calms your qualms.
Strategic video content plays an important role in healthcare marketing.
At Aha Media Group, we look at the big picture of your content. Of course, writing is a huge part of that (and we do love the written word). But your content strategy can’t just stand on good writing — to succeed, it needs an integrated mix of formats and channels. Compelling video content helps round out your strategy so you can stand out from the crowd.
Choose strategic partners who excel at both written and video content — and the strategy that powers them.
We have partners to help with production and filming, but the strategy is all us.
Good video marketing doesn’t happen in a silo. We bridge video content with your writing.
Video content is more engaging to viewers when it’s created specifically for them.
Video production isn’t a task to check off the list — it’s a powerful marketing avenue.
How do we build winning content strategies with video for hospitals and healthcare brands? With care, enthusiasm, and attention to your business goals.
First, we help you see the video vision. We review your goals and discover how video can help you meet them.
Strategy development has a lot of steps, but you may not even notice them. We work tirelessly behind the scenes.
Receive your custom-built content strategy, take time to digest it, and let us know if you need help with execution.
Boring, one-and-done healthcare promotional videos don’t cut it. By starting with strategy, you end up with video content you can use and reuse, again and again.
Videos can make the difference between a page ranking in the top 5 or not at all. We help you optimize your webpages with video.
What should your doctors say in front of the camera? What voice-over text will help an animation make sense? Our writers create compelling scripts.
Different styles of videos work on different channels. Just like your written content, we help customize each piece to the platform.
We won’t get behind the camera — or in front of it, for that matter — but we can bring in our favorite video production partners.
It’s hard to align video marketing with your strategy without a solid plan. We offer audits and custom messaging tools.
Like we said, we love questions. Have more? Bring them to our first call.
At a glance:
Seem like a lot of options? Don’t worry. Together, we’ll figure out which kinds of videos you need, based on your goals, current content ecosystem, and metrics.
We see this all the time: You work hard producing stellar video content, and it ends up flopping. Why’s that?
It’s not the quality. It’s likely your strategy. You could publish the most engaging video in your industry, but if you aren’t effectively driving traffic to it, no one will see it. We improve your results by building a seamless strategy for content promotion, distribution, and management.
Absolutely. And you don’t need to play go-between with your healthcare video production and content marketing agencies. Our account manager will help you integrate the teams and coordinate the conversations.
Let’s get your video and written content working in sync.
Let’s talk
Learn more about healthcare video marketing and all things content. We’ll meet you in your inbox, twice monthly.
