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Content Management Workflows and Standard Operating Procedures (SOPs)

Does it feel like a struggle to keep your head above water as a marketing team? Life vests are on the way, friend — in the form of effective content workflows and processes.

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Ready to Marie Kondo your workflows?

It’s time to let go of routines that don’t serve you. We build content marketing workflows that spark joy (or at least bring you peace of mind).

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Content workflow services

Running on empty. Putting out fires. Treading water. We’re no strangers to the metaphors for “burnout” swirling around your Slack channel. We’ve seen (and probably used) them ourselves at some point in our careers. We’re marketers, too, after all.

These seasons are normal in healthcare marketing, but they shouldn’t last 12 months a year. If it feels like something isn’t “clicking,” we’d bet it’s your content governance model. You might need to update your processes.

Working with Aha Media transformed our content operations. Through training and content strategy, we publish and distribute content more efficiently and with results.
Wendy Wilson, VP of Media & Digital Content Strategy
Geisinger

Fix these issues at the source

When content teams are dealing with overwhelm, underperformance, and inefficiency, it’s often a sign that their workflows aren’t working. Maybe their team grew, or their goals changed — either way, their current systems no longer serve them.

This is the kind of challenge we love to tackle. A little effort into content governance goes a long way, and we don’t stop at “a little effort.” We map out clear guidelines and workflows for your trickiest, stickiest processes to help you build a content machine that fuels itself.

woman writing in notebook with sticky notes on desk

 What’s the benefit of working on your workflows?

This work isn’t as glamorous as a shiny new website or creative campaign. But these long-term, day-to-day changes can have a more significant, lasting impact.

 

  • Get your content operations working on autopilot

  • Align your teams across departments for consistent content quality

  • Maximize your resources and results

  • Make content production more efficient and effective

Experts at building content governance models

Your content strategy is in good hands with us. With experience in healthcare marketing dating back to 2005, we’ve seen it all — as outside partners and during in-house roles — and we’re experts at identifying the resources your team needs to work efficiently.

 

We help teams build

  • SOPs for content creation & planning
  • Content approval workflows
  • Content repurposing workflows
  • Marketing team swim lanes
  • Shared resources & checklists
  • Content management processes
  • Meeting guidelines

Healthcare sectors we serve

  • Health systems & hospitals
  • Academic medical centers
  • Pediatric care centers
  • B2B healthcare
  • Healthcare technology
  • Medical technology & device
  • Biotech & life sciences
  • Insurance & payers

Our approach to content governance

We optimize every stage of content operations – from ideation to creation, distribution, and maintenance – with an eye for what works.

 

  • Clear

    Teams work better when everyone knows their responsibilities and expectations.

  • Efficient

    Bottlenecks begone. We streamline your processes from beginning to end.

  • Centralized

    We help you align everyone involved in content marketing. (No more siloed teams.)

  • Effective

    The best part of this work? The consistent high-quality content that comes as a result.

Our content strategy team’s workflow

Aha Media Group is a collective of full-time and freelance marketing experts located around the world. We don’t just tout the importance of content governance plans to our clients — we walk the walk with clearly defined procedures for each step of our process.

woman smiling while working at laptop
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Kick off with confidence

Talk to your Aha Media account manager about what’s going on with your content, and get expert strategists appointed to help.

top view of workspace and woman working at computer
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Let the real work begin

We start by understanding your current content operations — your workflows, SOPs, goals, and potential needs.

Two business woman chatting in an office while using tablet and a clipboard.
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Get solid strategic guidance

After your workflow audit, we share our findings and create the resources you need, like swim lanes or templates.

Editorial workflow support includes …

Workflows aren’t all we offer. We help you build the strategic assets your team needs to succeed, day after day.

  • Content workflow audit

    First, we assess the current state of your workflows and systems. Don’t worry — this isn’t a test. The audit is just our jumping-off point.

  • Content governance best practices

    How do you bring siloed teams together? Track your content’s progress? Maximize resources? We have the answers — or we’ll find them.

  • New workflows

    Our strategists determine which SOPs or frameworks are missing, develop them with you, and help train your team to use them.

  • Swim lanes

    Who is responsible for each step of a content process, and who gets the content next? Clean, color-coded swim lanes answer these questions.

  • Team resources

    We create custom templates your team members can use for content creation, content requests, editorial calendars, meeting agendas, and more.

Frequently asked questions

Learn more about how we help streamline your content operations.

 

Workflows define the specific steps involved in content marketing processes. They often clear up:

  • The order of steps in a process
  • Who completes each step
  • How they complete it

Content management workflows cover processes across the content lifecycle: content creation, approval, publication, distribution, repurposing, measurement, and maintenance.

During your audit, we review existing resources surrounding your workflows, chat with your team members, and sit in on content meetings. If this sounds uncomfortable, don’t fret — this is a judgment-free zone. Our strategists aren’t looking for “gotcha” moments. They’re looking to understand your existing workflows and find opportunities to make things more efficient.

We present our findings to you in a call that includes plenty of time for questions. We also share a report with specific recommendations and next steps that serve as your roadmap for phase 2 of the project: building your content management workflows, frameworks, and resources.

We’d love to. Aside from content strategists, our team includes writers and editors who create:

  • Website content
  • Blog posts
  • Emails and newsletters
  • Social media posts
  • Thought leadership content
  • Lead gen content
  • Print materials
  • Video scripts
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Find your rhythm with us

Let’s build content workflows that empower your team to tackle even the biggest marketing initiatives.

Let’s talk

Related services

Omnichannel content strategy
Healthcare content marketing consultants
All healthcare content strategy services

Keep up with Aha Media

We geek out over the latest and greatest in healthcare content, 2-3 times a month. Join in on the fun.

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