Back To Top

Content Marketing for B2B Healthcare Companies

Schedule more demos, boost downloads, and drive buyer decision-making. Expert B2B healthcare content opens doors.

0+
content experts
0yrs
supporting our longest-standing client
0
B2B healthcare sectors served

Get content that fuels lead gen

We know the content you need, and we write it well. Learn how we can help.

Name(Required)
This field is for validation purposes and should be left unchanged.
0+
content experts
0yrs
supporting our longest-standing client
0
B2B healthcare sectors served
We needed an audience-specific thought leadership piece that could be repurposed across multiple channels; Aha Media delivered. We were thrilled with the process and the quality of the final product. I highly recommend them to anyone who’s looking for content support.
Muriel Herrera, Head of Marketing
100 Plus

The value of content marketing in B2B healthcare

Does content marketing make much of a difference in the B2B healthcare buying cycle? We’re biased, but our clients aren’t — and they say yes. Strong marketing content turns a hustle into a layup for your sales team. Giving buyers the information they need can push them in your direction.

 

The challenge? The competition.

Your team isn’t the only healthcare marketing department that knows the benefits of content marketing. Your keywords are competitive. Your readers’ inboxes are packed. Your market is cutthroat.

You need a lot of content — and you need it to be great. That’s what we’re here for.

smiling woman at computer monitor

Standout content that converts

Why make B2B healthcare content creation a priority? Because of the benefits.

 

  • Increase traffic to your website

  • Set sales up for success

  • Outrank competitors on search engines

  • Nurture buyers from cold lead to closed deal

Partner with writers who know your sector

Our healthcare specialty means we’re always writing either to your audience or for them. We work with your audience (hospital executives and physicians) on the daily, so we know them well.

 

Content we write

  • Website content
  • Email campaigns
  • White papers
  • Blogs & articles
  • Case studies
  • Flyers & fact sheets

Healthcare B2B sectors we serve

  • Healthcare technology
  • Medical technology & device
  • Insurance & payers
  • Biotechnology
  • Life sciences
  • Telehealth

Case study: Content marketing services for NeuroPace

NeuroPace reached out because their content wasn’t performing to par. That all changed after 6 months of working with us.

0%
Increase in inbound leads
0
Buyer personas built
Google Zero position captured
Read case study

Our approach to B2B healthcare content marketing

We’ve refined our strategy and tactics over the course of 2 decades in business.

 

  • Clear communication

    Clear language connects and converts. (We’ve done the research to prove it.)

  • Specific personas

    We drill down on your buyers’ needs at every stage of the sales cycle.

  • Thought leadership

    Stand out in a crowded market as a voice of innovation.

  • Authoritative content

    We make sure your readers never have to dig to find your proof points.

Our healthcare B2B content creation process

Results come from consistency, and we’re nothing if not consistent. We follow a trademarked process to get great content in your hands time and time again.

two women in business attire walk down a hallway while having a discussion
1

Kick off with confidence

We’re known for seamless project management. After meeting your account manager, you’ll see what we mean.

person with hand on laptop and open notebook
2

Let us get to work

Hand us the torch. We’ve got it all covered, from interview scheduling to keyword research and more.

woman smiling while working at laptop
3

Get publish-ready content

Get the copy delivered, and get it published next-day. With our editors on board, it’s really that simple.

What do our B2B healthcare writing services include?

With other B2B content companies in healthcare, the work starts and ends with the writing. Not with us.

  • Content strategy

    What do you call content that’s written sans strategy? A risky investment. Content strategy is a must — we help build yours.

  • SEO

    Engage us as writers for keyword research and optimized content. Engage us as strategists for audits and competitor analysis.

  • Repurposable content

    One-and-done content provides a limited return. We create content you can repurpose across channels (and cash in on).

  • Expert interviews

    We know your field, but not better than your experts do. We tap into their niche knowledge to write authoritative content.

  • Quality assurance

    One of our tenets is “No extra work” for our clients — and we mean it. When content lands on your desk, it’s polished and ready to send out.

Frequently asked questions

Could we be a good match for your needs? You be the judge.

 

The kinds of content that you need. Engage us for:

  • Website content
  • Email campaigns
  • Newsletters
  • Case studies
  • Thought leadership content
  • Brochures, flyers, and fact sheets
  • White papers and ebooks
  • Video and podcast scripts
  • Medical articles
  • Scientific articles

Given the choice between “fast” and “good,” we always choose “good.” We aren’t a content mill (and never will be). But don’t worry — we find our rhythm with new clients fast, and we can accommodate the volume of work you need.

Long-term relationships are where we excel. Many of our client engagements exceed 10 years, with our longest-standing relationship beginning in 2006.

AI is a helpful tool for speeding up and automating monotonous tasks. But after extensive internal testing, we’ve found that AI isn’t yet cut out for content writing. We leverage AI where it makes sense, but we only deliver human-written content. Check out our AI policy for more information.

Woman in white sweater and white pants sitting on blue couch

Ready to reach out?

Your content is in good hands with us. Start the conversation to learn more about our results for companies like yours.

Let’s talk

Related services

Website content writing
eBooks & white papers
All healthcare copywriting services

P.S. Can we be friends?

You’ve made it this far. It’s time we make it official – let’s keep in touch (in your inbox). Get our newsletter 2x per month.

Name(Required)
This field is for validation purposes and should be left unchanged.