Long-Form Content for B2B Healthcare Marketing
Healthcare Marketing White Papers and Ebooks
Are you giving your audience all the information they need before they buy? Partner with us to create long-form content that satisfies your buyers’ needs and your bottom line.
Who Needs Ebooks and White Papers in Healthcare?
Long-form content can be valuable at any stage of your funnel. Healthcare industry white papers and ebooks educate readers about problems they’re facing, help them understand their options and guide them to make informed decisions.
Educate Your Audience
Long-form content is the best medium to explain complex technologies, medical devices or new treatments in detail.
Nurture B2B Buyers
Healthcare buyers often need more information before committing. Give them ample resources to share with their stakeholders.
Promote Your Offers
Educate your readers about a problem they might face and offer your products or services as the ideal solution.
Ebook and White Paper Writing Services
Content Marketing for B2B Healthcare
If your products or services are complex or your audience takes a long customer journey, long-form content is especially valuable to your business. Healthcare ebooks and white papers are crucial pieces of content for health IT businesses, medical device manufacturers, pharma companies and more.
Use this content as a lead magnet or share it with prospects alongside case studies and other materials. Our healthcare marketing white papers position your company as a leader in your space and nurture buyers into action.
Our Process for Writing Healthcare White Papers
What’s the secret to successful white paper content writing services? An organized content workflow. Our projects follow 10 seamless steps from kickoff to final review, all handled by an experienced account manager. Our trademarked process, CREATE™, has 3 phases:
1. Project Kickoff
We lay the foundation for effective content by reviewing your content strategy and goals.
2: Information Sourcing
Our writers review your marketing assets and hold interviews with subject matter experts.
3: Writing & Distribution
After finalizing your content, we help you distribute it to buyers with strategic promotional content.
What Do Our White Paper Writing Services Include?
✔️ Stakeholder Interviews: We interview your stakeholders and thought leaders to get subject matter expertise for your content.
✔️ Healthcare Expertise: Our vetted writers come from backgrounds in healthcare marketing. They know your industry and terminology.
✔️ Design Cues: Get design recommendations for your ebook or white paper. In certain cases, we also connect you with designers who can help.
✔️ Promotional Strategy: How will you get your content in front of readers? We help you create landing pages, social posts and emails to promote it.
✔️ Project Management: As your point of contact, your account manager can answer any questions and keep the creation process on track.
✔️ Editing and Quality Assurance: Structured rounds of edits and fact-checks help us ensure the quality of your content before it’s time to publish.
Our commitment is to knowledge-sharing. In B2B healthcare, this translates to producing ebooks and white papers that aren’t just informative but are strategic blueprints for success.
Lacey Reichwald
Marketing Manager, Aha Media Group
About Aha Media Group, Your Healthcare White Paper Writers
White papers and ebooks are important investments in your B2B healthcare content marketing strategy. Trust the experts in healthcare writing to handle the research and create the content your buyers want. Our writers know how to write white papers for healthcare and B2B marketing ebooks that convert.
Trusted by 140 Hospitals & Healthcare Organizations
Educate Your Audience With Effective Long-Form Content
Give your audience the details they want to know about your company, products and services. Speak with a strategist about our B2B white paper writing services.
More Content Writing Services
Need support with something else? We’re a one-stop shop for healthcare content writing services. Explore our other offers for hospitals and healthcare organizations to find what you’re looking for.
Hospital Annual Reports
Spotlight your hospital’s success over the past year with an annual report you can share with your community. We help you celebrate your staff, patients and health system with a public-facing report.
Style Guides for Healthcare Organizations
Align your marketing content with a style guide that helps you show up online as one unified health brand. Build trust with your audience and boost brand recognition by giving readers a consistent experience across marketing channels.
Healthcare Blogs
Increase traffic to your website and earn your readers’ trust. Our search engine-optimized blogs and articles communicate your expertise, nurture readers through the customer journey and build your brand’s reputation as a trusted source of healthcare information.