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Case Studies & Patient Stories in Healthcare

Stories are some of your brand’s greatest assets. Leverage your proven results to drive even more results.

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hospital clients
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content assets created
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writers, editors, and strategists

Sell with stories

Facts tell, stories sell. Get patient stories and case studies that show your brand’s value and convert readers.

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hospital clients
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content assets created
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writers, editors, and strategists

Patient story writing services for healthcare

It’s hard to resist a good story — it’s human nature to get wrapped up in an engaging plotline. This is true for patients, physicians, and scientists alike. Case studies and patient narratives can turn skeptics into believers and readers into customers.

The content Aha Media writes for us is always high quality, which makes my job so much easier. It’s engaging, easy to read, well-researched, and optimized for search.
Brooke Hess, Marketing Manager
Content Strategy & Promotions

Partner with the best in healthcare storytelling

Case studies and patient stories can be some of your most profitable sales assets. They deserve to be written with the same care and attention as your service line content or white papers.

But as an in-house healthcare marketing department, patient stories are just one of the many assets you’re tasked with creating. And contrary to popular belief, good stories don’t write themselves. That’s where we come in.

doctor and nurse walking down hospital hallway

Get stories that strike the right chord

At Aha Media Group, we understand the selling power of a strong case study in healthcare marketing. (That’s why we leverage them ourselves.) Our case study writers help hospitals and health companies harness their best narratives to seal the deal with consumers.

 

  • Demonstrate your authority in your sector

  • Nurture and convert prospects into patients (or customers)

  • Illustrate your results in an engaging format

  • Get cornerstone stories you can reuse in many ways

This isn’t our first rodeo

As healthcare content writers since 2005, we’ve written so many healthcare case studies and patient narratives that we’ve lost count. We have the experience to create content that converts.

 

Story-based content we write

  • Medical case studies
  • Patient stories in healthcare
  • B2B healthcare case studies
  • Patient & customer testimonials
  • Staff highlights
  • Donor spotlights

Health industry sectors we serve

  • Health systems & hospitals
  • Academic medical centers
  • B2B healthcare companies
  • Insurance & payers
  • Healthcare & medical technologies
  • Biotech & life sciences

Case study: How UCLA leveraged the power of patient stories

Learn how Aha Media Group helped UCLA boost patient story submissions and bring more users to their patient forum website.

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Read case study

Our approach to writing engaging case studies and patient stories in healthcare

We write every piece of content with intention. Case studies are no exception.

 

  • Plain language

    Medical case studies shouldn’t sound like a textbook. We make them reader-friendly.

  • Problem/solution framework

    This makes your content easy to follow and understand.

  • Juicy details

    Our writers speak with your patients and physicians to get the scoop.

  • Call to action

    We don’t miss the opportunity to turn engagement into conversion.

Our healthcare writing process

Whether we’re writing sales collateral or SEO content, we follow a consistent process to produce dependable results.

medicine, technology and healthcare concept - female doctor or nurse with computer and clipboard calling on phone at hospital
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Kick off with confidence

Our projects launch with a kickoff call, where you meet your account manager and get aligned on content goals.

Two business woman chatting in an office while using tablet and a clipboard.
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Let us handle the prep work

Our pre-writing process includes reviewing your marketing assets and interviewing your patients or physicians.

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Get publish-ready content

We write, edit, and polish your patient stories so they’re ready to ship the moment they land in your hands.

What our work includes

Good content is a journey, not just a destination. Here’s what you can expect along the way.

  • Ideation

    Still deciding which stories you want to tell? Your editorial team can help with content strategy — that’s what they’re here for.

  • Patient interviews

    It’s your patients’ stories — we’re just here to tell them. We gather the kinds of details that resonate with readers.

  • Physician interviews

    We talk to your physicians for niche medical insights that bring clarity and reduce anxiety about procedures or treatments.

  • Smooth process

    Our process for content writing is so seamless, we trademarked it. We take project management off your to-do list.

  • Repurpose-friendly content

    With patient stories and case studies, the possibilities are endless. We can give you pointers for maximizing the return on your content.

Frequently asked questions

Got another question for us? Reach out to talk about it.

 

We thought you’d never ask. Aha Media Group is a full-service content marketing agency. We write blogs, websites, emails, and so much more.

Healthcare content is our one and only niche. With nearly two decades in the business, we understand the tests, scary phone calls, feelings, and questions that lead patients to your hospital’s patient stories. Our healthcare industry case study writers create content using empathy and medical knowledge.

Don’t fret, healthcare marketer, that’s what your account manager is for. Let us worry about scheduling.

Of course! Ask us for tailored samples during our first call.

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Produce more social proof

Adding more case studies and patient stories into your healthcare marketing rotation? We can help.

Let’s talk

Related services

Service line content
eBooks & white papers
All healthcare copywriting services

Keep in touch?

You’ve arrived at the end of the page, but this doesn’t have to be The End. Sign up for insights about healthcare marketing, 2-3 times a month.

 

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