Are social media algorithms stifling your brand’s reach? Today, social media is a different ballgame. We’ll help you adapt your approach to the ever-changing rules.
Get to the bottom of what’s limiting your social media ROI with actionable insights and tailored recommendations.
Home What We Do Social Media Social Media Benchmark Report: Boost Reach & Engagement
It’s not just suspicion — and it’s not just happening to you. Social media platforms are throttling the reach of branded accounts across industries.
Your followers barely see your organic posts anymore. Posts with links are censored. New social media platforms are dispersing audiences, putting the pressure on marketing teams to create and manage even more accounts. Misinformation is left unchecked (practically promoted, in fact). Today’s social media environment is making it harder to engage your audience, build trust, and drive ROI.
You can’t control the algorithms, but you can adapt your approach. If you’re feeling the squeeze of limited organic reach, relearn the rules of social media and start fresh with your strategy.
We help healthcare brands objectively analyze their social media performance across platforms. Learn what’s working, what’s getting in the way of results, and how to implement a new social media engagement strategy that delivers.
Success on social media takes a balanced approach — appealing to your audience while appeasing the algorithms. We help you master both.
Our reports are custom roadmaps to increase brand visibility and engagement on social.
We execute a qualitative review of your main social accounts to ensure they’re working collaboratively and following best practices.
Numbers talk. We analyze likes, comments, shares, and other metrics to determine post reach and engagement levels.
See how your accounts stack up against healthcare industry benchmarks and a direct competitor’s social media performance.
We marry findings with actionable recommendations that you can implement independently or with our team’s support.
Comb through your report with your project team, ask questions, and solidify your plan for optimizing your social media performance.
It takes very little time for best practices to grow obsolete. We deliver recommendations and action steps that work today (some of which your competitors don’t yet know about).
Every social media platform is different. Get tailored strategies for your primary accounts on each one.
Get an insights-packed report with a ready-to-implement task list, so you can see gains immediately.
Sometimes, it’s not the algorithms — it’s the content. We focus on what your audience wants.
Most health brands are in the same boat right now. Be one of the first to capitalize on opportunities.
Quick answers, (almost) no waiting. Our accelerated audit gives you high-priority recommendations for social media that you can implement — and benefit from — within the quarter.
Start by meeting your Aha Media account manager, who pulls together a team of strategists, sets the timeline, and gets things rolling.
Our strategists review your primary social accounts from top to bottom, looking for patterns, strengths, and opportunities.
Soon, you receive a report with the inspiration and insights needed to modernize and optimize your social presence.
Aha Media Group was founded in 2005 to help healthcare brands educate and empower consumers. Healthcare marketing has changed significantly over the last 2 decades, but we keep a pulse on the industry to deliver strategies that work with modern audiences — and on modern channels.
You’re early to the party when it comes to throttling and ROI in this new age of social media. Use us as a resource and reach out with any questions.
This is when social media platforms actively limit the reach of organic (unpaid) posts made by business accounts. You might have heard other terms for this phenomenon, including “shadow banning,” “deboosting,” or “deprioritizing.”
Historically, social accounts were throttled because they violated platform rules, acted “spammy,” or otherwise appeared overly promotional. But now, throttling is just a daily headache for brands on social platforms. Fortunately, you can minimize the effects by learning and following the “new rules” of social.
Compare your current organic post impressions to what your accounts received 1-2 years ago. Notice a decline in views, despite follower count and content quality remaining the same (or improving)? If so, the decreased reach has more to do with algorithmic changes than with your messaging. You’re being throttled, friend.
If only one existed! There’s no social media strategy you can build today that will last a decade — or even 5 years — without major updates. The best thing you can do is keep an eye on your metrics, be prepared to pivot, and call in a social-obsessed team for strategic support (before you think you need to).
So, you’ve noticed the shifts happening in modern search behavior. Google is leaking its lion’s share of the search market, and hashtags are no longer enough to be discoverable on social media. Within this audit report, we share ideas to boost discoverability on “For You” pages and in social search bars.
We focus on healthcare content marketing, as a team of strategists, writers, editors, and account managers. That means we support healthcare marketing teams with both content strategy and the writing itself, across digital and traditional marketing channels:
We’re known for our long-term partnerships with healthcare clients — our longest ongoing client relationship began in 2007. After our first project together, we’ll be here as a resource for you to tap into any time you need strategic support or more editorial hands on deck.
We shake things up and stay ahead of the curve by constantly piloting and refining new offers for our clients. Join our newsletter to stay informed and get early access.
