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Website Content Strategy Partners for Healthcare

Why do some websites flop and others make it out on top? It’s the content strategy (or lack of one). We build effective web strategies for health systems and healthcare companies.

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healthcare marketing clients
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content experts
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Want more traffic, engagement, and conversions?

Together, we can adjust your strategy to get a website that meets your goals — no matter what they are.

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healthcare marketing clients
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content experts
0K+
webpages written

Website strategy services

Your website is a key player in your marketing channel lineup. It’s where your audience goes to learn more about your brand — and ideally, convert to patients or customers.

A little TLC on your website can go a long way toward increasing your conversion rate. But you need to know where to start. Our website strategists help you find untapped opportunities to make your pages more user-friendly, conversion-oriented, and competitive in search.

Aha Media was a seamless content partner and an extension of our team.
Lauren Smith, Manager, Marketing & Communications

Ready to roll up your sleeves with us?

The worst thing about websites is also the best thing about websites: You’re never done working on them.

There’s always room to improve your website strategy so it can capture more keywords, rank higher, convert more users, or offer a better user experience. We help you find and harness those opportunities for improvement.
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Do more with your website

You deserve to reap the full benefits of your website marketing efforts. We work tirelessly to make sure you do.

  • Improve your website’s SEO, user experience, and navigation

  • Increase conversions, from sales to appointment bookings

  • Build consistent messaging across your website (and all channels)

  • Create a plan that drives long-term visibility to your webpages

Medical website marketing is a team sport

When it comes to website content strategy development, many brains are better than one. We bring together the brightest minds in healthcare website strategy, content writing, and editing — plus stellar account managers — to offer you a full suite of website content marketing services.

Website problems we solve

  • Complex site mergers & migrations
  • Low conversion rates
  • Inconsistent content quality
  • Unsatisfactory search rankings
  • Duplicate content issues
  • Outdated information
  • Confusing site navigation
  • Branded sites competing for traffic

Website strategy support includes

  • Full website content audits
  • Page-level SEO audits
  • Website content mapping
  • Website content writing & optimization
  • Information architecture
  • Content pillar creation
  • Strategic roadmaps
  • Content management guidelines

Case study: Website content strategy services

Our content audit, strategy development, and content writing services brought big results to Penn Medicine after just 6 months.

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Read case study

How we work as a healthcare website agency

Strategy services aren’t as abstract as they may seem. Our approach is concrete.

  • Expect us to be thorough

    We consider every aspect of your website strategy and leave no stone unturned.

  • Everything is tailored to you

    We customize every recommendation to your brand, business objectives, and audience needs.

  • We’re an open book

    If you leave with unanswered questions, we haven’t done our jobs.

  • We take an omnichannel approach

    This project focuses on your website, but we also help you build a consistent digital presence.

Our healthcare website strategy workflow

What can you expect when you work with one of the top website content agencies in healthcare?
Real results — and real peace of mind.

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Kick off with confidence

Consulting starts from Day 1. You’ll leave our first call with ideas, answers, and renewed excitement about your website.

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Let the real work begin

This is where we explore your webpages, review your analytics, and meet with stakeholders to get the full picture.

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Get solid strategic guidance

We deliver actionable recommendations and a roadmap for next steps. Then when you’re ready, we help you implement it.

Our services

First, we uncover what your website needs. Then, we provide the tools and support to solve those challenges.

  • SEO analysis

    We help you gauge the health of your site from an SEO standpoint. This involves keyword research, page-level audits, content gap analyses, and more.

  • Findings and recommendations

    Our recommendations go beyond generic website content best practices to give you specific insights you can act on immediately.

  • Editorial toolkit

    Frustrated with inconsistent content quality across your site? It could be time for new personas, journey maps, or voice and tone guidelines.

  • Sitemapping

    Smooth site navigation is great for SEO, user experience, and conversion — a triple whammy. Our strategists recommend a new sitemap to streamline the user journey.

  • Content writing

    We won’t leave you high and dry after diagnosing content needs. We can bring in writers to optimize your content or create fresh pages as needed.

Frequently asked questions

Learn more about what we do as a healthcare website content agency.

 

We start with a snapshot of your current content ecosystem. Our strategists audit your website — and other channels, if needed — to get a clear understanding of your website’s strengths and opportunities. After the audit comes the exciting part: optimizing your strategy and creating the content or documentation you need.

During your website channel audit, our strategists assess:

  • Content quality: We determine whether your content follows best practices in website writing, user experience, voice and tone, navigation, calls to action, and accessibility.
  • SEO: We evaluate on-page elements (such as page titles and meta descriptions) as well as search performance, domain authority, and keyword gaps.
  • Website analytics: We review traffic and engagement data to understand how the content is performing at the domain and page levels.
  • Competitor insights: We identify your key search competitors and see how your website stacks up against websites in your local market.

Audits culminate in a live presentation, where we discuss our recommendations, and a findings report you can socialize with your team. But remember, the audit is often only the beginning. Depending on the opportunities we uncover, next steps might include:

  • Website content creation, rewrites, or optimization
  • Persona development workshops and documentation
  • Content strategy development, including brand identity and content pillars
  • Voice and tone workshops and documented guidelines
  • Content workflow tools, such as swim lanes and standard operating procedures (SOPs)
  • Editorial calendar and content brief templates
  • Content management and distribution processes
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You know what they say …

If your website isn’t working hard, it’s hardly working. Let’s fix that.

Let’s talk

Related services

Healthcare website content writing
Website SEO audits
All content strategy services

Want to keep this conversation going?

Learn more about healthcare marketing and all things content. We’ll meet you in your inbox, twice monthly.

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