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Guides & Publications

Over the past 2 decades, we’ve learned a thing or two –– and we don’t believe in gatekeeping. Explore, use, and share these guides freely.

A guide to content strategy for healthcare marketers.
Content Strategy |

Healthcare Content Strategy Quick Reference Guide

Content marketing in healthcare involves creating targeted, valuable content to engage your audience and achieve…
A guide to social media content strategy for healthcare marketers.
Social Media |

Healthcare Social Media Strategy Checklist

Social media marketing in healthcare involves engaging your audience by sharing valuable content that aligns…
A guide to rewriting your healthcare website
Website |

Website Redesign Guide for Healthcare Content Marketers

A redesign isn’t just about a pretty facelift — it’s about transforming your content into…
A guide to seo for healthcare marketers
SEO |

SEO Cheatsheet for Healthcare Marketers

SEO content creation can be complicated. Follow our steps to creating content that ranks.
A guide to creating valuable content that is findable, understandable, and usable.
Copywriting |

Creating Valuable Content Checklist

A step-by-step guide to great copywriting.
The Step-by-Step Guide to Creating High-Converting Physician Bios
B2C Healthcare | Content Strategy |

What Matters in a Physician Bio: Findings & Guide

Aha Media Group explored what patients care about in physician bios. We surveyed 543 consumers…
A guide to using AI in healthcare marketing
AI & Technology |

The Do’s and Don’ts of AI in Healthcare Marketing

AI can save you hours each week, giving you more time to do what you…
One to Many: A Guide to Repurposing Content
Social Media |

How to Repurpose Content for Social Media

A cheatsheet for minimizing the time you spend on content creation while maximizing the impact…
Plain language is a competitive advantage in healthcare B2B communications.
B2B Healthcare |

The Business Case for Plain Language in B2B Healthcare Marketing

We ran three studies: two qualitative and one quantitative to examine if our hypothesis was…
A guide to writing about difficult topics in healthcare communication.
Copywriting |

Writing About Difficult Healthcare Topics eBook

One of the biggest challenges of writing healthcare content is finding the right words and…
Content governance guide for healthcare marketers.
Content Strategy |

Checksheet: Content Governance Guide

Content strategy aims to take the guesswork out of execution so creativity can flourish. Governance…
A guide for creating a great B2B healthcare case study
B2B Healthcare |

Cheatsheet: The Anatomy of a Great B2B Healthcare Case Study

Show prospective B2B healthcare clients that your company is the right one to help solve…
Cheatsheet: The Anatomy of a Great B2B Healthcare White Paper
B2B Healthcare |

Cheatsheet: The Anatomy of a Great B2B Healthcare White Paper

Looking for a great top-of-funnel B2B healthcare lead gen idea? Look no further than a…