Home Archives for Aha Media Page 2
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need to write about substance use disorders with the same support, empathy and sensitivity we use for those with cancer or heart disease: We’ve learned a lot about the disease in the last 60 years, but…
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it…
Most successful marketing campaigns include a compelling call to action, or CTA. Of course, crafting this message can be a challenge. That’s one reason businesses tend to use the same CTA phrases over and over ad nauseum. Buy now! Click here! Subscribe today! Not only do these phrases get old, they’re all about YOU —…
The digital age has transformed how healthcare providers connect with their audience. Content is undeniably king with most potential patients turning to online resources for their healthcare decisions. But not just any content—concise, well-crafted copy that respects the reader’s time and intelligence is the true monarch. Here’s how to sharpen your healthcare copywriting to engage…
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories [A Patient Story Template] Patient Story Examples When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked…
A career switch can be daunting. But that’s what I found myself doing in 2015, after the birth of my first child. I had been working at my local ABC-affiliate since graduating from college – writing and producing television news stories about my community and healthcare. But now I was switching to writing web content….
Do you ever follow an organization’s Twitter account and think, “Wow they are rocking this! Likes, retweets, replies – they’ve got audience engagement in spades. What’s their secret?” If your answer is yes, you’re not alone. Many organizations aren’t optimizing their Twitter account. It’s easy to think of Facebook or Instagram as the “community” platforms…
You’ve done it! Your content marketing project is off the ground. You have internal buy-in and budget, the stakeholders are lined up, and the team is prepped. You can breathe a sigh of relief. The weeks go by, and your project is humming along. The team reports no major issues, and you gleefully check off…
Your company’s digital strategy plan may include blogs, social media, email newsletters, website updates – or all of the above and more. Tracking that much content – from who writes it to when it gets posted and how well it performs – can be overwhelming or even impossible without an organized process in place. That’s…
