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A career switch can be daunting. But that’s what I found myself doing in 2015, after the birth of my first child. I had been working at my local ABC-affiliate since graduating from college – writing and producing television news stories about my community and healthcare. But now I was switching to writing web content….
Do you ever follow an organization’s Twitter account and think, “Wow they are rocking this! Likes, retweets, replies – they’ve got audience engagement in spades. What’s their secret?” If your answer is yes, you’re not alone. Many organizations aren’t optimizing their Twitter account. It’s easy to think of Facebook or Instagram as the “community” platforms…
You’ve done it! Your content marketing project is off the ground. You have internal buy-in and budget, the stakeholders are lined up, and the team is prepped. You can breathe a sigh of relief. The weeks go by, and your project is humming along. The team reports no major issues, and you gleefully check off…
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