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Top Hospital Commercials of 2023 [10+ Hospital Ad Examples]
Every December, our team makes a master list of the year’s best hospital commercials. We feature ads that made us […]
Author: Aha Media
The Anatomy of a Great B2B Healthcare White Paper
How to Write a White Paper That Builds Brand Awareness and Trust With Healthcare Providers Think of a […]
Cheatsheet: The Anatomy of a Great B2B Healthcare White Paper
Build Trust and Brand Awareness With This Hardworking Top-of-Funnel Content Does your top-of-funnel content need a content refresh? If so, […]
The Anatomy of a Great B2B Healthcare Case Study
How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its […]
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Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians […]
How to Create Healthcare Content for a Neurodivergent Audience
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
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How to Incorporate Diversity, Equity & Inclusion Into Your Healthcare Content [Examples]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]
Behind the Scenes of Our Award-Winning Content
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
Cheatsheet: The Anatomy of a Great B2B Healthcare Case Study
You want to write a great B2B healthcare case study. One that really stands out — a case study that […]
How to Ramp Up Your Telehealth Marketing Efforts
Learn How to Promote Telemedicine During the last week of March 2020, telehealth visits increased by 154% compared with the […]
SEO Cheatsheet for Content Marketers
SEO Content Guidelines At Aha Media, we go beyond creating compelling content – we make sure it reaches its audience […]
Creating Valuable Website Content Checklist
Ahava created the website content checklist for herself, when she was an independent web writer, to double-check her work. Web […]
Writing About Difficult Healthcare Topics
How healthcare marketers can approach tough topics with sensitivity When you’re a healthcare marketer, choosing your words is not just […]
Checklist for Creating High-Converting Physician Bios
Use Our Checklist & Survey Findings of 500+ Patients as Your Physician Bio Template After surveying more than 500 patients, […]
Governance Checklist
Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model […]
How to Create Medical Content for a Diverse Audience: 6 Tips
Our national reckoning on race in recent years has shed light on disparities in many industries — and healthcare content […]
Competitive Gap Analysis: 3 Ways Your Healthcare Organization Benefits
Ready to improve your web content? First step: Check out the competition. Studying your competitors’ websites can absolutely make yours […]
5 Steps to Get Your “Off the Rails” Project Back on Track
We all dream of the perfect project. It kicks off with excitement. The creative is flawless. And it’s miraculously produced […]
Writing About Addiction with Care: 5 Tips
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
How Often Should You Refresh Your Healthcare Content?
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow […]
Close the Deal: 5 Ways to Craft a Winning Call to Action
Most successful marketing campaigns include a compelling call to action, or CTA. Of course, crafting this message can be a […]
Write Less, Say More: Tips for Crisp Healthcare Content
The digital age has transformed how healthcare providers connect with their audience. Content is undeniably king with most potential patients […]
How to Write Patient Stories That Make an Impact
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories […]
8 Tips for Writing Video Scripts That Captivate
A career switch can be daunting. But that’s what I found myself doing in 2015, after the birth of my […]
