How to Use Physician Bios to Attract New Patients: 6 Examples
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
Author: Aha Media
Physician Marketing Strategies: Why Jargon Doesn’t Work
Short and sweet? Or detailed and comprehensive? If you’re building a physician marketing strategy, you’ve heard conflicting feedback about what […]
Checklist: How to Create Content About the COVID-19 Vaccine
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
How to Ramp Up Your Telehealth Marketing Efforts
Learn How to Promote Telemedicine During the last week of March 2020, telehealth visits increased by 154% compared with the […]
How to Be Clear During COVID-19
Is your COVID-19 content helping people or confusing people? COVID-19 Plain Language Complexity does not communicate authority. Right now, we […]
SEO Cheatsheet for Content Marketers
SEO Content Guidelines At Aha Media, we go beyond creating compelling content – we make sure it reaches its audience […]
5 Steps to Fight Fake Healthcare News
Infographic: Create factual healthcare content that Google recognizes as an authority. You work hard to create quality content that helps […]
Pediatric Content: Which Social Media Channel Works Best?
Do you need to TikTok, Facebook, Snapchat AND Instagram to connect with new pediatric patients and their parents? Not necessarily. […]
Health Insurance Social Media Rock Stars Share their Best Tips
At Aha Media Group, we love to hear from other experts in the game. That’s why we asked 5 social […]
Healthcare CMOs: Your Top 10 Content Marketing Questions Answered
Content marketing can be an effective long-term strategy for healthcare marketers. But we know it’s confusing and sometimes hard to […]
Instagram Secrets from Standout Hospital Marketers
Download our free eBook to learn Instagram strategy secrets from some of the top hospitals in the country, including: Cedars […]
Voice Search Optimization for Healthcare Content
What Healthcare Marketers Need to Know About Voice Search Voice will change the delivery of care, and it begins with […]
Getting Your Content Ready For Voice Search
Are you ready for voice search? We’re so excited to deliver the newest–and what we think may be the greatest–information […]
The 10 Commandments of Content
To celebrate our 10th year in business, we created The 10 Commandments of Content. This poster represents insights from 10 […]
Web Writing in the Digital Age Infographic
At Aha Media Group, we love producing amazing content. But we know the web writing process is not linear – […]
10 Healthcare Social Media Rock Stars Share their Best Tips
At Aha Media Group, we love a good story. That’s why we asked 10 social media healthcare rock stars to […]
Creating Valuable Website Content Checklist
Ahava created the website content checklist for herself, when she was an independent web writer, to double-check her work. Web […]
Your Telehealth Program Is Now a Service Line
It’s the one silver lining we all can touch — telehealth finally took off because of the pandemic. But telehealth […]
Cure Social Media Fatigue With These Trends
70% of Americans use social media. Every single day. But do their eyes glaze over while scrolling past your hospital […]
Is it All About the Moms? New Approaches to Writing Pediatric Content
Writing pediatric content is challenging — because you’re speaking to a diverse audience made up of parents, grandparents, teens, tweens […]
Welcoming Your Patients Back: Envisioning Your Content for the ‘New Normal’
As the height (we hope) of the coronavirus crisis subsides, your hospital may be getting ready to resume elective surgeries, […]
Healthcare Communication During Coronavirus: Examples & Ideas
As a healthcare marketer, I know you’re busy and overwhelmed right now. Even though you’re not on the frontlines treating […]
Demystifying Plain Language for Healthcare Marketers
Does this sound familiar? You’re trying to create clear, accessible content, aiming for an 8th-grade reading level, but your doctors […]
Stretch Your Content Dollars: Multipurpose Your Welcome Back Content
You’ve probably created a ton of COVID-19 content in the last few months. Now make it work for you: During […]
