Author: Ahava Leibtag
Healthcare Content Audits: 10 Frequently Asked Questions
We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — vulnerable, nostalgic and grueling. You’ll probably find boxes you haven’t touched in years (with clothing that’s so old, it’s back in style — hello, low-rise jeans). You’ll discover items you wish you hadn’t kept. (Did you…
How to Add Healthcare Video Marketing to Your Strategy
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen above the pump at the gas station. Marketers are getting creative about how they’re reaching their target audiences. Even if you personally scroll past video ads or sponsored TikToks, it’s hard to ignore the potential…
Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy
The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the world’s first fully computer-animated movie begins. 77 minutes later, the lights come back on, and you think, “How did they manage to make talking toys look so real?” None of us could have imagined how…
10 Data-Driven Principles of Plain Language Writing
You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where words can make the difference between life and death. Now it’s time to focus on the how: How can you use plain language in healthcare writing? In 2023, we ran a healthcare marketing study to…
Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients?
Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. We know our biases as a premium content agency. And that’s exactly why we decided to test them. In the wake of Google’s lightened stance on AI-generated healthcare content (read the latest guidelines on helpful…
Marketing to Doctors? Here’s Why You Should Drop the Technical Language
Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers and patients.
Hospital Website Redesigns: How to Prepare for a Major Update
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire digital home. A lot can potentially go wrong — to the tune of millions of dollars. A poorly done redesign won’t only cost you web traffic. It’ll cost you patients. Some website updates flop —…
Website Analytics for Healthcare: Which Tools Should You Use?
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? There’s only one way to answer these questions: Look at the data. As marketers, we measure website performance by tracking the analytics. But this just became more complicated in healthcare due to guidance released by…
How to Use Social Media for Healthcare in 2023: 6 Best Practices
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — or ours. We’re all caught in the same trap, doom scrolling on social media without even realizing it. We’re all at the mercy of Facebook, Instagram and TikTok. We consume our bite-sized content between bites…
LinkedIn for Healthcare: How Can Companies & Physicians Best Use LinkedIn?
LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential patients and future job candidates. If your healthcare company isn’t giving LinkedIn the attention it deserves, you’re missing out. LinkedIn is a great tool for healthcare organizations and providers. It offers access to public-facing networking opportunities that you can’t get…