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Doctor bios are some of the most important pieces of content for patient acquisition. From our 2024 study (more on that soon), 92% of patients read physician bios before scheduling their first appointment. Bios matter — a lot.
What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats, channels, and topics. Tracking that much content — from who writes it to when it gets posted to how well it performs — can be overwhelming or even impossible without an organized process. Enter: The Editorial Calendar. Editorial calendars, or…
Think about how many people on your team are responsible for executing your social media strategy. Multiply that by 40 hours a week and 48 weeks a year (you are taking vacations, we hope). Raise your hand if it never feels like enough people or time to pull off the modern miracle of multichannel healthcare…
Write for the reader — not for Google. As long as you create helpful content for the end user, everything else will fall into place. How many times have you heard this advice? It sounds nice in theory but isn’t practical. Ignoring keywords and SEO best practices is not an option in a market as competitive…
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one standing — crouching alone in a bush, hearing all the neighborhood kids having fun without you. Marketing has a lot in common with hide-and-seek — both come with a lot of anxiety about being found….
We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — vulnerable, nostalgic and grueling. You’ll probably find boxes you haven’t touched in years (with clothing that’s so old, it’s back in style — hello, low-rise jeans). You’ll discover items you wish you hadn’t kept. (Did you…
Is healthcare video marketing worth the investment? Our content strategists say yes. Read up on the benefits and latest best practices.
You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where words can make the difference between life and death. Now it’s time to focus on the how: How can you use plain language in healthcare writing? In 2023, we ran a healthcare marketing study to…
Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. We know our biases as a premium content agency. And that’s exactly why we decided to test them. In the wake of Google’s lightened stance on AI-generated healthcare content (read the latest guidelines on helpful…
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire digital home. A lot can potentially go wrong — to the tune of millions of dollars. A poorly done redesign won’t only cost you web traffic. It’ll cost you patients. Some website updates flop —…
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