Hospitals: Why Your B2C is Going to Be B2B
For the longest time, hospital marketers have been focused on marketing to consumers. But as referral patterns continue to shift, […]
Author: Ahava Leibtag
Use of Podcasts and Video in Healthcare: The Growing Potential
In my recent blog post, The Growing Potential of Podcasts, I explored the burgeoning potential of podcasts for all marketers. […]
The Growing Potential of Podcasts
A couple of weeks ago, Ian Altman invited me to appear on his podcast, “Grow My Revenue Business Cast” (listen to […]
When Physicians Won’t Be Subject Matter Experts
Doctors are awesome at providing important information to make content jump off the page. But, anyone who has ever created […]
Chris Boyer: Healthcare Social Media Rockstar
If you’re in hospital marketing, you have to know Chris Boyer. Chris understands the shifting landscape of healthcare marketing. As […]
Using Pinterest in Hospital Marketing: A Case Study
Updated April, 2023 We talk about innovation a lot in healthcare marketing. But how often do we see it IRL […]
Content Marketing Predictions for 2017
Want to hear what content marketing experts predict for 2017? Take a look at these 2 eBooks: 2017 Content Marketing […]
What Your Closet Can Tell You About Your Campaigns
When’s the last time you cleaned out your closet? If you stopped in panic, or are thinking, “Ahava, why are […]
Your Hospital on Facebook Recommendations
Fact: People like to take advice and recommendations from friends and family. Well, Facebook is actually turning that into…wait for […]
How to Avoid the Template of Doom
Content templates help both designers and content creators determine the limitations of the design when it comes to building content within a format. Hallmarks of content templates include: character counts, guidance on meta data and direction on how to write. But sometimes they fail. Here’s why.
Healthcare Social Media: Is Your Hospital Ready for Snapchat?
Snapchat, chatbots, Facebook Live…is your hospital ready? After you read our summer ebook, you will be. We’ve interviewed 10 healthcare social media rock stars and asked them what keeps them up at night — and what makes them excited to go to work the next day. Read more here.
Ahava’s Fall 2016 Speaking Schedule
Ahava Leibtag’s speaking schedule for the fall conference season has been announced! Come hear her speak about content and mobile, along with discussion on workflow and governance, and how you can outsmart Google. Once again, she’s traveling the country, from Seattle, to Vegas, to Charleston, to Cleveland. Catch her if you can!
Why We Should Learn Directly from Patients
Five Aha Media Group team members attended this year’s Association of Health Care Journalists conference in Cleveland. We met with other health writers and editors from across the country, while learning from leading clinicians, researchers and other health experts. Our biggest takeaway? Write for the patients.
5 Tips to Writing Amazing Physician Bios
It’s one of our most challenging jobs: How do we capture the essence of a treating physician while conveying expertise, experience and most of all trust? At Aha Media Group, we’ve been writing physician bios for 10 years. We polled our writers to better understand their approach to these projects. The overwhelming theme? The importance of humanizing your doctors. We’ll show you how we make this happen.
5 Ways to Plan Ahead for SEO
It’s rapidly mutating. Think we’re talking about a scary virus? Think again. Search engine optimization (SEO) is what’s constantly evolving, and as a marketer, we want you to be aware of the latest changes. Recently, Rand Fishkin, the founder of Moz, talked about SEO strategies to future-proof your content. His argument? The best SEO comes not just from thinking about how search engines work today, but how they’ll work tomorrow.
What Type of Content Values Should You Have?
They once asked Jack Welch what he was most proud of from his time as CEO of GE for 20 years. Think for a minute about what it could be: The amazing profits? The revolutionary talent management system? The global growth? All good guesses, but none of them on the mark. Welch, instead, gave an incredibly surprising answer. See what it is.
3 Big Ways Telehealth Can Improve Your Bottom Line
In recent years, hospitals have made great strides toward incorporating telehealth into their service offerings. Such endeavors come at a […]
Why Your Hospital’s Blog isn’t Performing
Blogging has been a popular content marketing tactic for hospitals since 2009. But while talking to clients, we are finding […]
How to Achieve Patient Experience Awesomeness
Improving scores on a single domain of the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey, much less […]
What to Do When You Have a Copy Mistake?
It happens to all of us. Spelling mistakes. Grammar errors. Copy mistakes. So what does a good content strategist do? […]
Are you Practicing Evidence-Based Marketing?
One of my first big web writing assignments was at a huge academic medical center. I was writing a sinus […]
Editorial Etiquette: Do Your Stakeholders Have It?
The last thing any writer wants to see is a deck that liberally and unnecessarily re-writes copy because the reviewer […]
Why Your Storytelling Isn’t Working
Have you seen the 1997 blockbuster Titanic? The most fun I have when teaching digital writing workshops is a storytelling exercise. […]
Stop the Sexism in Healthcare Marketing
Recently, while conducting a persona workshop, one of the participants asked, “Why are we even including a man? Don’t we […]
