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Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most of us treat our inboxes like Target during back-to-school time. Get in and get out. FAST. And between the general stuffiness, cold emails and passive-aggressive follow-ups … it’s easy to see why. But it is…
Your brand style guide sets the tone and creates consistency in your organization’s channels. These 12 examples show what you need in your content guidelines.
Hospital marketer, we get it. It’s a lot of work to crank out doctor bios for new team members (and keep hundreds of bios up to date and up to brand standards).
Updated November, 2022 It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 years of researching and publishing clear, trustworthy COVID-19 content for consumers. And it’s been A LOT of content. We all created most of our COVID-19 content to be temporary. In the beginning, we just had…
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know what I need to do next” and “What did I just read??” can impact people’s health and save lives. Make sure that when you write, your content is easy to digest and inclusive to as…
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing right, your strategy revolves around your audience. Who are they? Where are they? And what’s on their minds? Some of the best health systems in the country are revolutionizing their email marketing strategies to better…
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! We’re proud that in 2021, we won 5 awards on behalf of Aha Media and our clients. (We may or may not have donned our finest eveningwear and sipped champagne in our living rooms.) Here…
Most Americans struggle with understanding health information, making it crucial for healthcare marketers to communicate clearly.
The data says yes. One study found that 99% of email users still check their inboxes every day, with some checking as many as 20 times a day. (“Some” is us — that Outlook tab stays open.)
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. Many health systems seem to shy away from creating and promoting content about stress management and mental health. They shouldn’t. Patients who receive emotional as well as physical care often heal faster and…
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