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Copywriting

Healthcare Call to Action Tips & Examples blog feature image

How to Write Healthcare Calls to Action That Convert

What makes a call to action more likely to convert? Read our CTA writing guide (with 17 healthcare-focused call to action examples).

Hospital Annual Report Samples & Best Practices blog feature image

What Makes an Effective Hospital Annual Report? [7 Tips]

What do effective hospital annual reports include, and how are they organized? Read our advice for annual report writing and view strong examples.

How to Create Medical Content for a Diverse Audience: 6 Tips blog feature image

An Inclusive Healthcare Industry Starts With the Content

Inclusive content resonates with all of your readers. Learn how to produce inclusive healthcare content that moves the industry forward.

Top 5 Blogs By Pediatric Hospitals and Pediatricians feature image

5 Pediatric Blogs Worth Checking Out

Working on a children’s hospital blog? Pick up pediatric marketing ideas from 5 leading blogs that parents read and trust.

How to Source, Write, and Use Patient Stories in Healthcare Marketing blog feature image

How to Source, Write, and Use Patient Stories in Healthcare Marketing

Learn how to write patient stories that engage readers and drive results. This guide breaks down our best tips, with templates and 7 patient story examples.

Case Study: Can AI Write Website Content in Plain Language? blog featured image

Case Study: Can AI Write Website Content in Plain Language?

AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace human writers. But it is handy for updating existing content … or so they say. Let’s find out. Testing AI Website Content We enlisted a human writer for this test, along with two AI giants:…