Real Example: Use Custom Content to Increase & Engage Your Audience
Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs […]
Tag: healthcare copywriting
Mental Health Content: 5 Tips to Engage Your Audience
Your audience goes beyond the nearly 44 million adults who experience mental health problems each year — it includes their […]
5 Tips to Writing Amazing Physician Bios
It’s one of our most challenging jobs: How do we capture the essence of a treating physician while conveying expertise, experience and most of all trust? At Aha Media Group, we’ve been writing physician bios for 10 years. We polled our writers to better understand their approach to these projects. The overwhelming theme? The importance of humanizing your doctors. We’ll show you how we make this happen.
Beyond Plain Language: Using Interactive Content to Improve Health Literacy
Only one in 10 adults has the skills to obtain, process and use online health information. Even people with advanced […]
Choosing a Physician: What Patients Want
It’s the challenge that every healthcare marketer faces: How do you represent your physicians so patients will choose your hospital […]
Writing Sensitive Content: What All Healthcare Marketers Should Know
This is a guest post written by one of Aha Media Group’s former writers, Hadassa Field. Her sister lost her […]
