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Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. It’s easy to get bogged down in gathering, writing and editing all the information you want to share. How can you get unbogged? We’re here to help: We’ve rounded up best practices for healthcare annual…
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the most powerful ways to connect with a healthcare audience is through stories. So how can you use patient stories to create authentic, meaningful connections with your audience? Take a look at these 5 hospitals —…
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories [A Patient Story Template] Patient Story Examples When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked…
Health insurance companies are helping their clients live healthier lives by using a mix of free screenings, wearable technology and education to help clients live better lives. Providers are using insurance blogs to inform consumers with juicy information that keeps them educated, aware and engaged. Here are some insurance blogs that do a good job…
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