The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

Health insurance companies are helping their clients live healthier lives by using a mix of free screenings, wearable technology and education to help clients live better lives. Providers are using insurance blogs to inform consumers with juicy information that keeps them educated, aware and engaged.

Here are some insurance blogs that do a good job at empowering consumers:


1. Kaiser Permanente 


Their opening says it all- “Let’s talk total health. Whether you’re looking to try out a new recipe, read care stories or find new ways to live well, we’ve got you covered.” The blog is called “Share” because it shares “views, news and moves” in the healthcare space.


2. Member Pulse (HealthNet)


Sorted by most viewed and categories, this blog is easy to navigate. The blogs are posted a few times a week maintaining a fresh feed of content. There are a lot of helpful tips like:

  • Foods that Fight Cancer
  • How to Help your Kids to Stress Less
  • Making Weight Loss Work


3. Sharecare (United Healthcare)


This blog touches on some great topics like managing multiple prescriptions and resources for caregivers. It has a weekly Friday post called “Friday Funnies” with a taste of some humor. It also has an Answers tab providing a forum to ask any questions you may have.


4. eHealth


This insurance blog’s top navigation menu is pretty simple. The drop down menu from the 4 colored options (facts, advice, tools and you) allows you to find posts appealing to your demographic and interests. The posts are informative, and cover topics from Top Five Year-end Health Insurance Tips to whether you should be wearing Sunscreen or Sunblock?


5. Alliance Health


The layout of this insurance blog is very modern and clean cut. The topic choices are also really interesting- 9 Inspirational Quotes that Will Motivate You to Tackle Your Chronic Illness and Times Having a Disease Can Actually Be Funny. Creating categories for the blog posts would make it easier for users to find topics that might be of interest.


Do you have favorite insurance blogs you follow? Do you think insurance providers should even have blogs? And how can they measure the effectiveness of their content? Let us know in the comments below.

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