If sales is when you call them and marketing is when they call you, then content marketing is when they call you a trusted friend.
Content marketing is about creating and sustaining relationships with your customers by sharing content that presents your unique point of view in the marketplace. Then you measure and respond to their reactions. Some people call it corporate publishing or brand journalism. At Aha Media, we call it a tactic that works.
You want to build content experiences that matter. Here are some of the healthcare content marketing publications we create for our clients to attract and sustain customers:
Ready to improve your content? Contact us today.
Need to convince your team that it’s time to start a content marketing engagement? Here’s a brief synopsis of content marketing and what Aha Media can do for you.