If sales is when you call them and marketing is when they call you, then content marketing is when they call you a trusted friend.
Content marketing is about creating and sustaining relationships with your customers by sharing content that presents your unique point of view in the marketplace. Then you measure and respond to their reactions. Some people call it corporate publishing or brand journalism. At Aha Media, we call it a tactic that works.
You want to build content experiences that matter. Here are some of the healthcare content marketing publications we create for our clients to attract and sustain customers:
Ready to improve your content? Contact us today.
Need to convince your team that it’s time to start a content marketing engagement? Here’s a brief synopsis of content marketing and what Aha Media can do for you.
Working with a content firm made all the difference in our 28 Days for Heart campaign. Knowing that you understood our goals helped us map and execute a successful strategy.
We have engaged Aha Media for multiple web writing projects over the past few years, ranging from just a minor page refresh to overhauling sections of our web site to producing several posts a month for our health and wellness blog. My colleagues and I appreciate their organized process for managing projects and their writers’ professionalism. We are confident that when they interview our physicians, they are prepared, respectful of their time, and a positive reflection on our marketing and web department. Most of all, though, I really value the quality of their writing. A major pet peeve of mine is spending time re-writing copy that I have paid a professional writer to produce for me. With Aha Media, it is rare that we have more than minor edits. When we do, they are open to feedback and willing to make the adjustments needed to make it right. We are grateful to have such a reliable partner for our web content needs.