Content Marketing
Become Your Audiences’ Go-To Resource
If sales is when you call them and marketing is when they call you, then content marketing is when they call you a trusted friend.
How can we help you?
Content marketing is about creating and sustaining relationships with your customers by sharing content that presents your unique point of view in the marketplace. Then you measure and respond to their reactions. Some people call it corporate publishing or brand journalism. At Aha Media, we call it a tactic that works.
Our approach
You want to build content experiences that matter. Here are some of the healthcare content marketing publications we create for our clients to attract and sustain customers:
- Websites: You need a centralized place to direct traffic to your products and services. We write custom web content with your target audiences and strategic goals in mind, making sure it’s SEO fresh and using web writing best practices.
- Ebooks or white papers: Exploring a topic at length and sharing your point of view is a great way to attract audiences who will see you as a trusted resource. Our project managers, writers and editors review your strategy before embarking on research. We want to understand your position in the marketplace before we write the first word of your healthcare content marketing piece. Once we have a firm grasp on your point of view, we create memorable copy that communicates your fresh ideas to your existing or new audiences.
- Blogs: These articles only work when you define your target audiences and have a sense of what topics will excite and move them. We plan your blog posts so they resonate with your customers, resulting in shareable content.
- Email newsletters: Staying in touch with your audiences is key in healthcare content marketing. They may not need you today, but what can you share with them that they will need tomorrow? Our content is designed to fall into 5 categories of content engagement: attraction, validation, communication, education and retention.
- Landing pages: We keep up-to-date about best practices for web writing and design so that you don’t have to. Your landing page is the face of your business. We infuse the content with delight, ensuring your audiences are hooked and will happily provide their email and download your offers.
- Annual reports: Whether your annual reports are to satisfy an executive mandate or to share your successes with others, we breathe life into your healthcare content marketing by telling stories that punctuate the facts and data.
Ready to improve your content? Contact us today.
TAKE IT TO YOUR TEAM
Need to convince your team that it’s time to start a content marketing engagement? Here’s a brief synopsis of content marketing and what Aha Media can do for you.
Increase audience by 137% and web traffic by 107%
Increase traffic by 148%
Testimonials from Our Healthcare Content Marketing Clients
“Working with a content firm made all the difference in our 28 Days for Heart campaign. Knowing that you understood our goals helped us map and execute a successful strategy.
Jessica Carlson
Sentara Healthcare
former Digital Media Advisor
“We have engaged Aha Media for multiple web writing projects over the past few years, ranging from just a minor page refresh to overhauling sections of our web site to producing several posts a month for our health and wellness blog. My colleagues and I appreciate their organized process for managing projects and their writers’ professionalism. We are confident that when they interview our physicians, they are prepared, respectful of their time, and a positive reflection on our marketing and web department. Most of all, though, I really value the quality of their writing. A major pet peeve of mine is spending time re-writing copy that I have paid a professional writer to produce for me. With Aha Media, it is rare that we have more than minor edits. When we do, they are open to feedback and willing to make the adjustments needed to make it right. We are grateful to have such a reliable partner for our web content needs.
Brooke Hess
Henry Ford Health System
Marketing Manager, Content Strategy & Promotions