Rachel Alvarado is a content strategist and writer at Aha Media Group with a personal connection to healthcare marketing. As a cancer survivor, she understands the fear and uncertainty that come with a life-changing diagnosis. She bridges deep empathy with a user-centric perspective to help healthcare organizations connect with people who may be facing the most challenging time of their lives.

Rachel began her career as a website copywriter, partnering with boutique design agencies to deliver websites that were both beautiful and effective. This background sharpened her instincts for user experience and information architecture — allowing her to view digital experiences from multiple angles.

At Aha Media, Rachel focuses on content audits, SEO strategy, and competitive analysis. Her work is grounded in an understanding of how people search for information and interact with content.

She also supports Aha Media’s blog and website content, keeping her closely connected to the latest industry best practices and the evolving needs of healthcare brands.

Outside of work, Rachel enjoys trying new restaurants in Austin, planning her next travel adventure, and fostering pit bulls — which she affectionately calls “house hippos.”