Upcoming website merger or redesign? Get an actionable plan with clear steps for each URL to clean up your content, improve search performance, and maximize your redesign budget.
(No redesign planned, but need an audit? We help with that, too.)
Home What We Do Content Strategy Hospital Website Audits for Redesigns and Mergers
Website initiatives are hefty, high-stakes projects. But they’re necessary. Content gets outdated over the years, websites get cluttered with duplicate content, healthcare brands merge, business needs evolve, and then AI comes along and changes the whole landscape.
You want to let data drive the strategy for this project, but there’s so much of it across thousands of webpages. Your team might not have the process or capacity to turn the job into clear next steps. But our strategists do.
We know from experience which questions to answer, conversations to have, and decisions to make before you even build your page templates. We’ll help you set the groundwork for a high-return website project. And then we’ll help you implement the plan.
It’s risky to change your website content. We’ll help you make a game plan to not only weather the storm of this big update, but to build a website that performs better than ever.
Website overhauls often go wrong months before content writing begins. Our audits and redesign strategy services help you plan ahead and avoid the downward spiral. We’ve supported dozens of teams on these projects, learned from thousands of hours of experience, and built a structured process that works.
When 2 leading healthcare organizations merged, the new organization’s marketing team faced the task of integrating their websites.
Attention to detail, results-focused strategy, and a team you can count on.
Our project coordinators are some of the best you’ll meet. We handle our own and use PM tools that let you track every step.
We want this to work just as much as you do. We’re the kind of team that will tell you if an idea doesn’t align with your goals.
Need hundreds of pages written on a condensed timeline? We can get 10 writers — or more — on it within weeks.
Ideally, you’ll finalize your strategy and templates before writing starts. But if they change for any reason, we can pivot quickly.
This kind of work is a marathon, not a sprint. We have the proven process and expert team to go the distance.
We assess the data, audit every page, talk to your stakeholders, review competitor sites, and see what’s missing from your hospital website content.
You’ll know what to do with every page — rewrite, merge, sunset, or keep — and which new pages to write to fill information gaps.
We can write, edit, and QA a large volume of pages in little time. Our project coordinators keep track of the details and keep us on deadline.
Redesigning a hospital website can be a little intimidating. But knowledge is power, and we give you info you can act on.
Need your priority service lines to really shine — or could some use more work than others? We’ll audit the sections you choose.
Bring multiple websites together or offer a consistent user experience across service lines with a unified strategy.
What will you do with every page, and how much writing will you need? We help you plan proactively to build a realistic timeline and budget.
Your sitemap affects search visibility and user engagement. Get a clear visual that shows how to organize your website for the best results.
Post-redesign, it’s easy for large websites to drift away from the approved strategy. We document it for you to keep future content aligned.
More info about our hospital website auditing services.
It depends. How large is your website? Are we auditing one website or many? Do you have a documented enterprise website strategy for your healthcare org? A single service line can be audited in as little as 3 weeks. Full website projects take longer, but we bring in more strategists to keep it moving forward.
Full-service marketing agencies and design firms are great at a lot of things. We’ve been called in to salvage content enough times to know that healthcare website content at scale isn’t always one of them.
You need hospital content people, and we’re those people. We know how to handle your service line content, provider bios, location pages, and conditions library.
Efficiently. We adapt our process to focus on the kind of info you need (like which pages to sunset to reduce content cannibalization), and we have a team of strategists who can work together on different service line or hospital website audits.
If you have multiple websites to merge, we start with a high-level audit to create the strategy before drilling down into page-level recommendations (rewrite, merge, sunset, keep).
A service line content audit looks at one section of your website — for example, cardiology, neurology, or oncology — and provides recommendations for that specific area.
A healthcare enterprise website strategy evaluates all of your content across service lines and hospitals (or a representative sample) to identify patterns and inconsistencies across sections. We turn the findings into an enterprise website content strategy, which informs content decisions across your website(s) and service lines.
Start your website merger, content migration, or redesign with clarity.
