Tired of circling back, pushing deadlines, and feeling like you’re racing the clock? Creating great content doesn’t have to be this draining. Let’s make it a little more effortless.
Home What We Do Content Operations Content Workflow Optimization Support for Healthcare
Running on empty. Putting out fires. Treading water. There’s a reason so many metaphors exist for this. If you’re seeing constant delays, quality issues, failed handoffs, and meetings that seem to go nowhere, your content marketing workflows aren’t set up to serve you.
A lot of burnt-out, frustrated marketing teams “make do” with poor systems. But you shouldn’t. No one does their best work while rushing — and teams get much more done when they aren’t manually turning the cogs of a broken content creation workflow.
Workflow optimization is a relatively small initiative, but the benefits are long-term and monumental. You’ll see the difference in your content. (Even better, you’ll feel it.) We know because we’ve helped countless orgs like yours streamline their work and achieve more together.
This is about more than your content production workflows. It’s about results and efficiency. If you need the green light from stakeholders, sell them on the ROI.
Supporting hundreds of healthcare marketing teams over the course of 20 years has trained our eye for spotting inefficiencies. Over time, we’ve gotten good at noticing patterns and uncovering the root causes of operational breakdowns. And we’ve built a deep bank of strategies for solving them.
You don’t even need to ask for our secret herbs and spices.
Projects often fall off because there’s no clear “owner” of each task. We help you designate the right people.
Stop recreating the same kinds of emails, meeting agendas, and deliverables. Let’s create templates to give you a leg up.
We optimize your full content lifecycle and cover each part of your workflow: content creation, review, repurposing, and more.
It’s so easy for this to fall by the wayside. We build planning workflows and tools to help you stay a step ahead of your content.
We don’t just tout the importance of strong content ops — we walk the walk with efficient, repeatable processes for our own projects.
Our content strategist will check out your resources and chat with your team to see what a day in the life at your org is like.
You get a step-by-step plan with detailed recommendations. It’s fully customized to how your team works and what you need.
Need help creating templates and resources, communicating about these changes, or rolling them out? We’ve got you.
You need a few things in place to make this work. We’ll build them with you.
Your team needs something they can reference to remember the next steps. We can create that Word doc, deck, or graphic.
Marketers sometimes call these swimlanes or RACI charts (because we love our acronyms). They clarify team roles and ownership.
Once you define the right way to complete certain tasks, document those steps so team members can follow them consistently.
We’re confident there’s something you can automate right now to free up more time. We’ll help you find the right opportunities to use AI.
Give your team a running start when creating content, writing emails, planning meetings, or marking up schema. Templates can help in so many ways.
Learn more about healthcare marketing workflows and content operations.
Workflows define how content teams get work done. These tools can take many forms, from visual maps to multipage guidelines. Most content marketing workflows cover:
Yes, if you’d like to call it that. We assess your current workflows by speaking with your team members, joining some team meetings, checking out your content, and sifting through your documentation. No stress — this is a judgment-free zone. It’s all to help us understand what your day-to-day looks like and where there’s room for efficiency.
That’s up to you. We can present our workflow recommendations and leave you with an actionable roadmap to implement them. Or we can help you set up your new content management processes and the tools you need to adopt them, like team playbooks, policies, and new project management dashboards.
Yes, Aha Media Group works with large, multi-region health systems and many industry leaders on the U.S. News & World Report Best Hospitals list. We know how challenging it can be to get everyone on the same page (especially when your team spans many hospitals and departments) and to manage complex content strategies across several channels and simultaneous campaigns. That’s why we’re here.
By identifying and addressing what’s slowing it down. We know, it’s a vague answer, but it depends on what your workflow looks like. Here are some of the common culprits: too many reviewers, the wrong reviewers, unclear instructions for reviewers (leading to unclear feedback), and no single place to check status.
Mondays are gonna hate to see your team comin’ when you’re operating at peak performance. This work is worth it — let’s take the first step.
