Areas of Expertise
Hospital Content Writing
Create clear healthcare content that captures and nurtures your healthcare audiences.
Helping Improve Patient Lives in Hospitals
Hospital marketers juggle diverse audiences: consumers, internal and external physicians, staff and executives. You also manage multiple projects, deadlines and demands. You need content creators who understand these unique audiences and stresses.
Our team works with the best and largest hospitals and health systems nationally. In fact, hospitals were our first healthcare clients, and we’ve set some of the best practices for our industry in content and content strategies.
Whether it’s a service line rewrite, a complete redesign or patient stories, we have proven experience in bringing content success. And if you need blogs, social media posts or email newsletters — we can do it all.
Since our team of account managers, writers and editors works in these situations every day, we understand how to approach doctors and administrators and gain stakeholder buy-in. Through hospital content writing, our goal is to educate everyone around the table. We build consensus about your objectives, so everyone feels comfortable with medical content creation moving forward.
People Are Complex. Hospitals Are, Too.
Crafting that is coherent and compassionate takes organization, expertise and empathy — something an experienced understands. Your needs to be -centric and deliver the messages, resources and hope patients need at the right time.
Hospitals tend to be hierarchical organizations, with a structure that confounds marketers. Doctors, often with little experience, frequently set the tone and pace of projects. This approach can pose multiple challenges, particularly surrounding development.
Since our team of project managers, writers and editors works in these situations every day, we understand how to approach doctors and administrators and gain stakeholder buy-in. Through , our goal is to educate everyone around the table and build consensus about your objectives so everyone feels comfortable with moving forward.
We also understand the unique pressures that hospital marketers face as they navigate these complex relationships. We have our own methodology for working on within complex organizations like yours. We bring thoughtfulness and sensitivity to ensure a successful or project.
Healthcare Industry Expertise
Deliver content to your doctors and patients that is both accurate and easy-to-read. Work with a team that understands the complexity of the medical field.
Clear & Consumable Health Writing
Creating content around complex, potentially frightening topics means clarity, plain language and readability are all the more important.
Hospital Awareness
Inside the healthcare field, hospitals reign as complex and vital organizations. Ensure the you produce for patients meets the standards of your operation and initiatives.
Patient-Centric Content
Ensure patients are the focus with content crafted for them. Whether you need a single blog or a new marketing strategy, we always put the patient at the heart of the content we write.
Award-Winning Content for Hospitals
Clear Content Creation With a Definitive 10-Step Process
Content workflow and governance is one of the biggest challenges faced by marketing directors and content strategists. Using our 10-phase approach to project success, everyone on the marketing project team is engaged and knowledgeable about project goals, responsibilities and timelines.
Organization is the key to success. Get the healthcare content marketing you need — on time and on budget — with a proven process.
DON'T WRITE ANYTHING IN THIS FIELD
Case Study
How UCLA Got Real Results With Audience-Centric Content
The UCLA Hospital and Health System, based in Los Angeles, experienced increases across all metrics to their blog and social media channels with a combination of newsjacking, personal patient stories and original blog content.
%
More page views
%
Rise in submitted stories
%
Increase in direct traffic
%
New search engine referrals
Full Website Rewrite? No Problem
Your website needs to accurately reflect your organization as it is now. If your physicians are using new treatment techniques, if your building got a redesign, if you’ve got new diagnostic equipment, or if it’s just been a while — it’s time for a content overhaul.
Rewriting an entire hospital website might seem overwhelming, but we’re here to help. Our team of medical writers and editors have experience creating content for hospitals (and websites) of all sizes. No project is too large.
If you’d like to learn more about how we approach content rewrites for large website redesigns, reach out to us.
DON'T WRITE ANYTHING IN THIS FIELD
Case Study
Aurora Health Uses SEO Content to Increase Engagement
See how Aurora Health increased patient engagement with the launch of a new search-engine optimized website.
%
Increase in User Engagement
Employees
%
Increase in Find-a-Doctor Submits
%
More Time Spent On Page
Lauren Smith
Have Hospital Content Writing Needs? We’ve Got You Covered
Create custom content experiences.
Content Writing
Our award-winning healthcare copywriters and editors use customer-centric language to connect to your audiences. Coupled with our client services team, we create content that inspires engagement with your brand and builds audience loyalty.
Content Strategy
Our content strategy products and solutions help you discover and understand your content ecosystem so you can build roadmaps to your content strategy dreams. Explore our content audits and discoveries, editorial toolkits, voice and tone workshops and workflow guidelines.
Content Training
Writing is hard. Healthcare is complex. Writing teams are challenged with SEO, UX and plain language demands. Our training workshops turn your content creation team into the healthcare communicators of today.
Best Healthcare Content Marketing Agency: 2 Years Running
We’re thrilled to announce that Aha Media Group has been named the Best Healthcare Content Marketing Agency in the U.S. for 2024 by Global Health & Pharma! This award recognizes our unwavering commitment to delivering clear, accessible healthcare content that...
How to Write Physician Bios: 5 Research-Based Tips
Dr. X graduated from Y University in 1999 … Has your brain switched off yet? Ours, too. Doctor bios are some of the most important pieces of content for patient acquisition. From our 2024 study (more on that soon), 92% of patients read physician bios before scheduling...
How Patients Choose a Doctor: What Healthcare Marketers Need to Know About Physician Bios
“Meet Dr. X.” Those physician bios are a core part of your healthcare marketing strategy. Done right, they’re a powerful tool for patient acquisition. As a healthcare marketer, you want to craft a bio strategy that resonates with what patients actually want. Which is...
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Improve Your Hospital’s Content Creation
Give patients access to the and resources they need,
written by an experienced .