Areas of Expertise
Health Tech
Bring your company’s world-changing mission to new audiences with our health tech content creation services.
Health Tech Marketing That Connects and Converts
Are you a or communications professional who wants to build a content for B2B campaigns? Is your goal to engage and acquire a loyal audience in the ecosystem?
Get content strategies and content writing that’s tailored to your ‘s goals. Our team can support your needs throughout the product life cycle:
- Research and development
- Clinical trials recruitment
- Hospital and health system procurement
- Clinician engagement and adoption
- Consumer adoption and education
- Ongoing brand-building and sales enablement
Get in touch to learn how we customize a health tech marketing plan for you.
Get Specialized Digital Health Content Creation
According to Global Market Insights, the digital health market will exceed USD 504.4 billion by 2025. This innovative industry continues to grow, meaning more competition is entering your marketplace every day. Is your healthcare technology marketing growing along with it? And are you focusing on healthcare marketing initiatives that will move the needle and positively impact your digital health company’s bottom line?
We bring a highly specialized skill set and passion for mission-driven marketing to match your vision. Our team of healthcare marketers have experience promoting digital technologies that include:
- Mobile health (mHealth)
- Health information technology
- Telehealth and telemedicine
- Health analytics
Hire a team that brings the energy and expertise you need to take your health tech product to the world. Here’s what digital health companies like yours can expect for your health tech marketing project:
Industry experience
You can communicate your message in a relevant, engaging way with our healthcare expertise and experience serving . Whether you need to engage clinicians or educate patients, get targeted content to reach your goals.
Conversion-focused content
Understanding the psychology behind consumer behavior helps create more effective content. We use conversion copywriting principles and techniques to drive trial and adoption for your brand.
SEO expertise
Innovative companies deserve to be visible. Our process includes strategic SEO research and implementation to capture your audience and improve key metrics.
Efficient, collaborative team
marketers must pivot to meet evolving priorities and tight deadlines. That’s why we move nimbly, work efficiently and update you every step of the way. Your dedicated account manager uses a proven process to keep your project on track, so you can focus on high-level .
Accessible content
Even the most high-tech, innovative companies need to communicate with actual humans. Our copywriters translate complex information about into plain language that people can understand and act on.
Clear Content Creation With a Definitive 10-Step Process
Content workflow and governance is one of the biggest challenges faced by marketing directors and content strategists. Using our 10-phase approach to project success, everyone on the marketing project team is engaged and knowledgeable about project goals, responsibilities and timelines.
Organization is the key to success. Get the you need – on time and on budget – with a proven process.
DON'T WRITE ANYTHING IN THIS FIELD
Case Study
ANA Enterprise
See how our custom content helped 86,000 wellness challenge participants make their health, physical activity and safety a priority.
%
More users
%
Growth in web traffic
Participants in a health challenge
Partner organizations
Award-Winning Content for Healthcare Technology Companies
Have Health Tech Marketing Needs? We’ve Got You Covered
Create custom content experiences.
Content Writing
Our award-winning healthcare copywriters and editors use customer-centric language to connect to your audiences. Coupled with our client services team, we create content that inspires engagement with your brand and builds audience loyalty.
Content Strategy
Our content strategy products and solutions help you discover and understand your content ecosystem so you can build roadmaps to your content strategy dreams. Explore our content audits and discoveries, editorial toolkits, voice and tone workshops and workflow guidelines.
Content Training
Writing is hard. Healthcare is complex. Writing teams are challenged with SEO, UX and plain language demands. Our training workshops turn your content creation team into the healthcare communicators of today.
Frequently Asked Questions about HealthTech Content Marketing
How does content marketing fit into healthcare technology?
In the health tech sector, content marketing is designed to highlight the innovation and benefits of medical technologies. This isn’t paid media but organic content that pulls in engaged traffic. It connects with decision-makers through informed, expert content that supports their purchasing decisions.
What measurable success have healthcare tech companies seen with content marketing?
Our health tech clients often report increased lead generation and strengthened thought leadership as key outcomes of a successful content marketing strategy.
How do you balance technical detail with readability in your content strategies?
This is our specialty! We know that decision-makers prefer clear content. We deliver by balancing technical accuracy and readability. Simplifying complex jargon without losing the message’s precision, making it accessible to a broader audience while retaining the interest of specialists.
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Increase Customer Engagement With Content and Strategy Tailored to Your Needs
Need to drive product adoption or communicate your service’s benefits in a user-friendly way? We’ve got you!