The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

Areas of Expertise

Health Tech

Bring your company’s world-changing mission to new audiences with our health tech content creation services.

Healthcare content marketing from a team of experts.

Health Tech Marketing That Connects and Converts

Are you a digital health marketer or communications professional who wants to build a content strategy for B2B campaigns? Is your goal to engage and acquire a loyal audience in the digital health ecosystem?

Get health tech content strategies and content writing that’s tailored to your company‘s goals. Our team can support your marketing needs throughout the product life cycle:

  • Research and development
  • Clinical trials recruitment
  • Hospital and health system procurement
  • Clinician engagement and adoption
  • Consumer adoption and education
  • Ongoing brand-building and sales enablement

Get in touch to learn how we customize a health tech marketing plan for you.

Our Digital Health Clients


Get Specialized Digital Health Content Creation

According to Global Market Insights, the digital health market will exceed USD 504.4 billion by 2025. This innovative industry continues to grow, meaning more competition is entering your marketplace every day. Is your healthcare technology marketing growing along with it? And are you focusing on healthcare marketing initiatives that will move the needle and positively impact your digital health company’s bottom line?

We bring a highly specialized skill set and passion for mission-driven marketing to match your vision. Our team of healthcare marketers have experience promoting digital technologies that include:

  • Mobile health (mHealth)
  • Health information technology
  • Telehealth and telemedicine
  • Health analytics

Hire a team that brings the energy and expertise you need to take your health tech product to the world. Here’s what digital health companies like yours can expect for your health tech marketing project:

Industry experience

You can communicate your message in a relevant, engaging way with our healthcare expertise and experience serving digital health companies. Whether you need to engage clinicians or educate patients, get targeted content to reach your goals.

Conversion-focused content

Understanding the psychology behind consumer behavior helps create more effective content. We use conversion copywriting principles and techniques to drive trial and adoption for your digital health brand.

SEO expertise

Innovative companies deserve to be visible. Our health tech content creation process includes strategic SEO research and implementation to capture your audience and improve key metrics.

Efficient, collaborative team

Health tech marketers must pivot to meet evolving priorities and tight deadlines. That’s why we move nimbly, work efficiently and update you every step of the way. Your dedicated account manager uses a proven process to keep your project on track, so you can focus on high-level strategy.

Accessible content

Even the most high-tech, innovative companies need to communicate with actual humans. Our health tech copywriters translate complex information about digital health solutions into plain language that people can understand and act on.

Clear Content Creation With a Definitive 10-Step Process

Content workflow and governance is one of the biggest challenges faced by marketing directors and content strategists. Using our 10-phase approach to project success, everyone on the marketing project team is engaged and knowledgeable about project goals, responsibilities and timelines.

Organization is the key to success. Get the digital health content marketing you need – on time and on budget – with a proven process.


Case Study

ANA Enterprise

See how our custom content helped 86,000 wellness challenge participants make their health, physical activity and safety a priority.

Read the Case Study


More users


Growth in web traffic

Participants in a health challenge

Partner organizations

Award-Winning Content for Healthcare Technology Companies

award-winning healthcare marketing firm
content from an award-winning healthcare digital marketing agency
Aha Media Group client awards
HDM award winner

Have Health Tech Marketing Needs? We’ve Got You Covered

Create custom content experiences.

Content Writing

Our award-winning healthcare copywriters and editors use customer-centric language to connect to your audiences. Coupled with our client services team, we create content that inspires engagement with your brand and builds audience loyalty.

content strategy

Content Strategy

Our content strategy products and solutions help you discover and understand your content ecosystem so you can build roadmaps to your content strategy dreams. Explore our content audits and discoveries, editorial toolkits, voice and tone workshops and workflow guidelines.

content writing training

Content Training

Writing is hard. Healthcare is complex. Writing teams are challenged with SEO, UX and plain language demands. Our training workshops turn your content creation team into the healthcare communicators of today.

Frequently Asked Questions about HealthTech Content Marketing

How does content marketing fit into healthcare technology?

In the health tech sector, content marketing is designed to highlight the innovation and benefits of medical technologies. This isn’t paid media but organic content that pulls in engaged traffic. It connects with decision-makers through informed, expert content that supports their purchasing decisions.

What measurable success have healthcare tech companies seen with content marketing?

Our health tech clients often report increased lead generation and strengthened thought leadership as key outcomes of a successful content marketing strategy.

How do you balance technical detail with readability in your content strategies?

This is our specialty! We know that decision-makers prefer clear content. We deliver by balancing technical accuracy and readability. Simplifying complex jargon without losing the message’s precision, making it accessible to a broader audience while retaining the interest of specialists.


Transform Your Health Tech Content Creation Process

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How to Choose the Right Keywords & Get Better SEO Results

How to Choose the Right Keywords & Get Better SEO Results

The worst part of SEO content planning? Typing a phrase into Semrush for keyword ideas and seeing, “View all 31,954 keywords.” That’s what a Keyword Overview search for “bariatric surgery” will give you. (Want a real challenge? Try “cancer treatment.”) You can target...

Kim Kelly

Increase Customer Engagement With Content and Strategy Tailored to Your Needs

Need to drive product adoption or communicate your service’s benefits in a user-friendly way? We’ve got you!

Ask Kim how we can help.