Successful Email Marketing Campaigns Using Process and Personalization
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
Category: Blog
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Behind the Scenes of Our Award-Winning Content
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
6 Tips From Our 10 Most Popular Healthcare Marketing Blogs of 2021
As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]
The Top Hospital Commercials of 2021
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
A Fresh Look at Health Literacy and Numeracy, Plus 5 Tips
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
![Guide to Creating Healthcare Newsletters Patients Will Read [EXAMPLES]](https://ahamediagroup.com/wp-content/uploads/2021/09/email-newsletter-blog-768x512.png)
Guide to Creating Healthcare Newsletters Patients Will Read [EXAMPLES]
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
4 Steps for Marketing Your Hospital-Branded App — With Examples!
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
How Ungating Our Content Increased Downloads by 102%
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
Make a Habit-Forming Hospital-Branded App: 10 Must-Have Functions
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Win Over More Patients: 4 Tips for Marketing Healthcare Convenience
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
Market Like a Healthcare Consumerism Pro: 3 Tips
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Your Hospital & Consumerism: 5 Examples (such as Price Transparency)
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Consumerism in Healthcare Isn’t So Different After All: 5 Insights
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
3 Strategies for Promoting Mental Health Services During the Pandemic
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
How to do COVID-19 Vaccine Education — With Examples!
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
Why We’re Ungating All of Our Healthcare Content
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
The Top Hospital Commercials of 2020
Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we […]
How to Create Medical Content for a Diverse Audience: 6 Tips
Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation […]
6 Great Examples of Hospital Annual Reports
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
Ahava Leibtag Picked for 2020 Healthcare Internet Hall of Fame
The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet […]
