Stats You Need Before You Send Your Next Email
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]
Category: Blog
For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
Top Hospital Commercials of 2022 Show Healthcare Industry Trends in Action
As fans of all things healthcare marketing, we love poring over the year’s best hospital commercials and sharing our favorites. […]
Should Your Hospital Be on TikTok? 5 Considerations
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
10 Healthcare Brands to Watch on TikTok
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
![Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2022/09/27-to-7.svg)
Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
Physicians’ opinions are what matter when it comes to U.S. News & World Report rankings. During the open voting period, […]
How to Use Physician Bios to Attract New Patients: 6 Examples
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
5 Pediatrician Healthcare Blogs You Should Read
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
How to Create Healthcare Content for a Neurodivergent Audience
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
![How to Incorporate Diversity, Equity & Inclusion Into Your Healthcare Content [Examples]](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2022/05/inclusive-marketing-blog-768x512.png)
How to Incorporate Diversity, Equity & Inclusion Into Your Healthcare Content [Examples]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]
Successful Email Marketing Campaigns Using Process and Personalization
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
Doctors Blogging? A Wildly Successful Case Study
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Behind the Scenes of Our Award-Winning Content
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
6 Tips From Our 10 Most Popular Healthcare Marketing Blogs of 2021
As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]
The Top Hospital Commercials of 2021
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
A Fresh Look at Health Literacy and Numeracy, Plus 5 Tips
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
![Guide to Creating Healthcare Newsletters Patients Will Read [EXAMPLES]](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/09/email-newsletter-blog-768x512.png)
Guide to Creating Healthcare Newsletters Patients Will Read [EXAMPLES]
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
4 Steps for Marketing Your Hospital-Branded App — With Examples!
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
How Ungating Our Content Increased Downloads by 102%
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
Make a Habit-Forming Hospital-Branded App: 10 Must-Have Functions
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Win Over More Patients: 4 Tips for Marketing Healthcare Convenience
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
