Stats You Need Before You Send Your Next Email
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
As fans of all things healthcare marketing, we love poring over the year’s best hospital commercials and sharing our favorites. […]
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
Physicians’ opinions are what matter when it comes to U.S. News & World Report rankings. During the open voting period, […]
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]