5 Marketing Tips to Help Demystifying Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Category: Blog
Win Over More Patients: 4 Tips for Marketing Healthcare Convenience
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
Market Like a Healthcare Consumerism Pro: 3 Tips
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Your Hospital & Consumerism: 5 Examples (such as Price Transparency)
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Consumerism in Healthcare Isn’t So Different After All: 5 Insights
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
3 Strategies for Promoting Mental Health Services During the Pandemic
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
How to do COVID-19 Vaccine Education — With Examples!
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
Why We’re Ungating All of Our Healthcare Content
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
The Top Hospital Commercials of 2020
Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we […]
How to Create Medical Content for a Diverse Audience: 6 Tips
Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation […]
6 Great Examples of Hospital Annual Reports
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
Ahava Leibtag Picked for 2020 Healthcare Internet Hall of Fame
The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet […]
When Writing Health Information, Page Length Matters
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
Talking About Stress for Patients with Cancer: 3 Tips
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Why Your Healthcare System Needs a Digital Front Door
Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they […]
Making a Match: 3 Reasons Patients Choose the Doctors They Do
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Prepare Content for the Other Side of the COVID-19 Curve
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) […]
Improve Communication Between Healthcare Teams and Patients: 3 Strategies
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Market Telehealth Services During the Coronavirus — and Beyond: 3 Tips
During this pandemic, telehealth services are saving countless people from potentially spreading or contracting the coronavirus. Many patients — and […]
What It’s Like to Be a Healthcare Marketer During the Coronavirus Pandemic
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her […]
Create Better Content with National Health Holidays
In October, we wear pink. But did you ever wonder where Breast Cancer Awareness Month started? Well, you can thank […]
Competitive Gap Analysis: 3 Ways Your Healthcare Organization Benefits
Ready to improve your web content? First step: Check out the competition. Studying your competitors’ websites can absolutely make yours […]
