You’ve Got a Friend in AI: A Human-Centric Approach to Healthcare Marketing
Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare marketing. It promises to revolutionize […]
Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare marketing. It promises to revolutionize […]
Think about how many people on your team are responsible for executing your social media strategy. Multiply that by 40 […]
The worst part of SEO content planning? Typing a phrase into Semrush for keyword ideas and seeing, “View all 31,954 […]
“AI is going to take your job.” “Marketers will be obsolete in 5 years.” We’ve all heard these tired doomsday […]
Write for the reader — not for Google. As long as you create helpful content for the end user, everything else […]
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one […]
We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — […]
AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace […]
A hospital website redesign is a substantial project. It’s the kind of long-term initiative many people dread — unless you’re content-obsessed […]
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen […]
The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the […]
Every December, our team makes a master list of the year’s best hospital commercials. We feature ads that made us […]
You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where […]
Congratulations to all the winners of this year’s eHealthcare Leadership Awards! It’s amazing to see such creative work in healthcare […]
Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. […]
Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers […]
An Aha Media Group writer remains starstruck after interviewing and writing about the 2023 Nobel Prize laureates in physiology or […]
Join us for a conversation where personal experiences meet professional expertise. Hosted by the Forum for Healthcare Strategists on October […]
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire […]
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are […]
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? […]
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential patients and future job candidates. […]