5 Hospitals Crushing It on Social Media
With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media […]
With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media […]
Updated April 2023 Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet […]
Updated April 2023 Keeping the content engine churning is no small feat. You have to manage content across your organization’s […]
It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your […]
How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its […]
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been […]
We are tickled hot pink to announce that Life Sciences Review named us one of the “Top 10 Medical Writing […]
To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re […]
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
As fans of all things healthcare marketing, we love poring over the year’s best hospital commercials and sharing our favorites. […]
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians […]
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]