Successful Email Marketing Campaigns Using Process and Personalization
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we […]
Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation […]
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet […]