Case Study: Can AI Write Website Content in Plain Language?
AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace […]
AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace […]
A hospital website redesign is a substantial project. It’s the kind of long-term initiative many people dread — unless you’re content-obsessed […]
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen […]
The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the […]
Every December, our team makes a master list of the year’s best hospital commercials. We feature ads that made us […]
You know what plain language writing is. You know why using plain language matters in healthcare content, where words can […]
Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers […]
An Aha Media Group writer remains starstruck after interviewing and writing about the 2023 Nobel Prize laureates in physiology or […]
Join us for a conversation where personal experiences meet professional expertise. Hosted by the Forum for Healthcare Strategists on October […]
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire […]
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential patients and future job candidates. […]
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for […]
Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities […]
With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media […]
Updated April 2023 Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet […]
Updated April 2023 Keeping the content engine churning is no small feat. You have to manage content across your organization’s […]
It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your […]
Updated with a 4th dimension – March 2023 Picture this: A consumer is frantically searching for health information online. She […]
How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its […]
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been […]
We are tickled hot pink to announce that Life Sciences Review named us one of the “Top 10 Medical Writing […]
To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re […]