Resources
- Writing Sensitive Content: What All Healthcare Marketers Should Know
- Why, When & How to Conduct a Content Audit
- Subject Lines: You Have One Line. Use It Well
- Do You Want to Steal Our Online Writing Process?
- Web Writing and Information Architecture: Why it Matters
- Content: Why Project Management is So Important
- Online Reputation Management for Healthcare Brands: 4 Steps
- How to Reach and Market to Caregivers and Families
- Assess Your Online Reputation Using 5 Simple Steps
- 5 Great Health Insurance Company Blogs
- Beyond Plain Language: Using Interactive Content to Improve Health Literacy
- What’s Really Driving Patients to Choose Your Hospital?
- 5 Things Taylor Swift Teaches Us About Effective Content
- 5 Tips to Writing Amazing Physician Bios
- When Physicians Won’t Be Subject Matter Experts
- Use of Podcasts and Video in Healthcare: The Growing Potential
- Be All That You Can Be On Mobile
- Meet Our New Website
- Jump-Start a Stalled Project
- 6 Visual Content Marketing Tips
- Unconventional Ideas for Hospital Content
- 8 Proven Ways to Help You Stand Out on Twitter
- 3 Steps to Prep for Interviewing a Healthcare Stakeholder
- 4 Ways to Up Your Email Open Rate
- The Clock Is Ticking: 6 Steps for Getting the Most Out of Healthcare Stakeholder Interviews
- 8 Tips for Writing Video Scripts That Captivate
- How to Write Patient Stories That Make an Impact
- Write Less, Say More: Tips for Crisp Healthcare Content
- 5 Ways to Get Juicy Quotes & Write Content with Subject Matter Experts
- Close the Deal: 5 Ways to Craft a Winning Call to Action
- Increase Website Traffic: Newsjacking + User-Generated Content
- How AI Will Impact Your Healthcare Website
- The Marie Kondo Method to Declutter Your Website Content
- What’s The Best SEO Content Length for Your Healthcare Site?
- Mental Health Content: 5 Tips to Engage Your Audience
- 5 Examples of a Health Infographic Done Right
- How Often Should You Refresh Your Healthcare Content?
- 5 Ways to Use Sensitivity When Writing About Vaccines
- Writing About Addiction with Care: 5 Tips
- 5 Steps to Get Your “Off the Rails” Project Back on Track
- How to Write the Best Physician Profiles [RESEARCH]
- 5 Standout Examples of Writing Patient Stories to Connect With Audiences
- Medical Writer Turned Patient: Tips on Empathy in Content
- Competitive Gap Analysis: 3 Ways Your Healthcare Organization Benefits
- Talking About Stress for Patients with Cancer: 3 Tips
- Ahava Leibtag Picked for 2020 Healthcare Internet Hall of Fame
- 6 Great Examples of Hospital Annual Reports
- How to Create Medical Content for a Diverse Audience: 6 Tips
- Governance Checklist
- Checklist for Creating High-Converting Physician Bios
- Writing About Difficult Healthcare Topics
- Creating Valuable Website Content Checklist
- SEO Cheatsheet for Content Marketers
- How to Ramp Up Your Telehealth Marketing Efforts
- Your Hospital & Consumerism: 5 Examples (such as Price Transparency)
- Market Like a Healthcare Consumerism Pro: 3 Tips
- 5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
- Cheatsheet: The Anatomy of a Great B2B Healthcare Case Study
- Tips for Creating Engaging Hospital Newsletters [EXAMPLES]
- A Fresh Look at Health Literacy and Numeracy, Plus 5 Tips
- Healthcare Chatbot Marketing: 5 Tips
- The 10 Best Hospitals on Instagram
- Behind the Scenes of Our Award-Winning Content
- Take Your Healthcare Email Marketing to New Heights
- Why Knowing Your Endgame Is Everything in Hospital Email Marketing
- How to Incorporate Diversity, Equity & Inclusion Into Your Healthcare Content [Examples]
- How to Create Healthcare Content for a Neurodivergent Audience
- AI Writers in Healthcare Digital Marketing: Few Benefits, Many Drawbacks
- 5 Pediatrician Healthcare Blogs You Should Read
- How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]
- How to Market to Physicians: Is Medical Jargon the Answer?
- How to Use Physician Bios to Attract New Patients: 6 Examples
- Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
- 10 (+2 NEW) Essential Elements for Your Brand Style Guide
- 10 Healthcare Brands to Watch on TikTok
- Should Your Hospital Be on TikTok? 5 Considerations
- For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples
- Stats You Need Before You Send Your Next Email
- Content Experts: Email Key in 2023
- It’s Time to Update Your Healthcare Customer Personas: Here’s How
- Optimize Your Healthcare Content: Understanding the 4 Types of SEO
- Webinar: 10 Email Tragedies to Avoid in 2023
- Aha Media Group Named One of the “Top 10 Medical Writing Service Providers of 2023” by Life Sciences Review
- Creating Content for the B2B Healthcare Customer Journey [4 Examples]
- The Anatomy of a Great B2B Healthcare Case Study
- 6 Best B2B Healthcare Blogs for Marketers
- Use Social Media Trend Data to Boost Content Ideation
- 5 Hospitals Crushing It on Social Media
- ChatGPT: Is It Safe to Use for Your Healthcare Communications?
- The Most Common Hospital Website Content Mistakes (+ How to Fix Them)
- Cheatsheet: The Anatomy of a Great B2B Healthcare White Paper
- The Anatomy of a Great B2B Healthcare White Paper
- LinkedIn for Healthcare: How Can Companies & Physicians Best Use LinkedIn?
- How to Use Social Media for Healthcare in 2023: 6 Best Practices
- Website Analytics for Healthcare: Which Tools Should You Use?
- The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance
- Hospital Website Redesigns: How to Prepare for a Major Update
- What You Need to Know About Today’s Patient Experience [WEBINAR]
- President of the Katalin Karikó – Drew Weissman Fan Club
- Marketing to Doctors? Here’s Why You Should Drop the Technical Language
- Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients?
- A Round of Applause for the 2023 eHealthcare Award Winners
- 10 Data-Driven Principles of Plain Language Writing
- Top Hospital Commercials of 2023 [10+ Hospital Ad Examples]
- How Important Is Plain Language in 2024? Hear From Marketing Experts
- Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy
- How to Add Healthcare Video Marketing to Your Strategy
- Website Redesign Coming Up? Start With a Solid RFP
- Case Study: Can AI Write Website Content in Plain Language?
- Healthcare Content Audits: 10 Frequently Asked Questions
- Content Findability Tips: How to Get More Eyes on Your Content
- Finding the Balance Between SEO & UX in Healthcare
- Upgrade Your SEO Playbook: How to Win AI Search Traffic
- How to Choose the Right Keywords & Get Better SEO Results
- Strategic Guide to Repurposing Healthcare Content for Social Media (Minimize Your Workload, Maximize Results)
- You’ve Got a Friend in AI: A Human-Centric Approach to Healthcare Marketing
- Move Over SEO, GEO Is the New Kid in Town
- Editorial Calendars for Healthcare (How-To Guide + Template)
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Case Studies
- Increase LinkedIn Followers by 98% with Thought Leadership
- Data-Informed Approach to Website Merger Yields Increased Views and Engagement
- Increase Admissions by 37% Through Website Content
- Increase Organic Traffic to Support Recruitment Efforts
- Increase Children’s Hospital Website Traffic by 141%
- Increase MedTech Leads by 64%
- Increase Heart and Vascular Organic Sessions by 970%
- Leverage Existing Content Assets for Social Media
- Get Your Doctors on Good Morning America
- Build Awareness Through Blogging
- Increase Audience By 137% and Web Traffic By 107%
- Increase Hospital Blog Traffic 800%
- Writing Workshop to Improve Content Production
- Increase Organic Traffic by 52%
- Increase Facebook Traffic by 28%
- Increase Traffic by 148%
- Increase Patient Engagement by 20%